News

May 1 , 2001

BUMC opens its sub-dealer in Tripoli, Rafei Trading Establishment, still located on Achir El Dayeh Street.

Apr 1 , 2001

BUMC opens its showroom in Hazmieh, on the Main Damascus Highway, and eventually becomes a landmark for the Hazmieh area. 

Mar 1 , 2001

BUMC opens Tahwita, a facility designed for after-sales facility: Service and Parts (counter and warehouse) following the Toyota standards and best practices.

Feb 1 , 2001

The “Toyota Way” is announced - summing up the philosophy, values and manufacturing ideals. All principles are divided in two areas: Continuous Improvement and Respect for People. Since then several books and case studies have been made on this concept. 

Jan 5 , 2001

Third Generation of the Boustany Family: Philip G. Boustany’s sons, led by Dr. Fred started a new company, Boustany United Machineries Company s.a.l.marking a new era in the family history.

Jun 1 , 2002

The Toyota RAV4, the world’s finest compact crossover, arrives to Lebanon. The compact SUV was created for consumers who wanted the benefits of a SUV such as increased cargo room, higher visibility and the option of full-time four-wheel drive, along with the fuel economy and maneuverability of a compact vehicle.  

Mar 1 , 2002

Toyota enters Formula One team. 

Feb 1 , 2002

The Toyota Land Cruiser Model 120 Series is born with further enhanced outstanding drivability under grueling conditions. The quality of the interior and exterior has also been thoroughly refined for a pleasant on-road driving experience that looks set to create a new legacy in the Land Cruiser Prado tradition.

Jan 3 , 2002

The luxury brand, Lexus is introduced to Lebanon after painstaking product preparation, market research, and marketing. Customer satisfaction was considered the optimal goal. 

Feb 2 , 2004

Toyota's new, breakthrough hybrid technology, "Hybrid Synergy Drive," debuted in the all-new 2004 Prius.                                                                    

Apr 1 , 2004

Toyota Motor Corporation launches Partner Robot project, designed with the goal is to build robots that embody "kindness" and "intelligence" and that will be able to assist with human activities in applications such as assistance, elderly care, manufacturing, and mobility.

Mar 2 , 2005

BUMC President & CEO, Dr. Fred G. Boustany speaks at the employee retreat with the message, “Building Our Future Together.”

Feb 2 , 2005

Global cumulative sales of the Toyota Camry top 10 million units.

Feb 2 , 2006

Toyota Motor Corporation launches the Toyota FJ Cruiser. The SUV originated as a concept car - but eventually was realized to production and achieved a cult following. 

Apr 3 , 2006

The Toyota Yaris hatchback hits Lebanon’s streets and becomes a household favorite. Since day one, the Toyota Yaris hatchback has never comprised passenger safety.

Jan 3 , 2006

Toyota Motor Corporation becomes the largest global automaker

Jul 1 , 2008

BUMC introduces the Toyota Prius -- the first hybrid car in Lebanon.

Jun 5 , 2008

Inauguration of Verdun branch and 3-S facility featuring Sales, Service and Spare Parts.

Jan 9 , 2009

Mr. Akio Toyota becomes President and CEO of Toyota Motor Corporation. Grandson of the founder, the avid racecar driver speeds Toyota Motor Corporation into a new era. 

Jun 3 , 2010

Inauguration of Zalka branch, state of the art facility featuring Sales, Service & Spare Parts.

Mar 1 , 2010

Fourth Generation of the Boustany Family: Mr. Philip F Boustany joins BUMC, adding a younger and dynamic spirit into the company.

Jan 3 , 2010

BUMC opens its Body Shop Center in Mkalles - a state-of-the-art facility that meets the workmanship and accreditations of Toyota Motor Corporation. The technicians undergo extensive training using Toyota Genuine Parts that deliver both the utmost safety and quality.

Jan 1 , 2011

Toyota unveils new road safety technologies originating from Toyota’s Collaborative Safety Research Center. The research has made meaningful contributions to auto safety industry-wide, including research into human factors on vehicle safety, the efficacy of different passive and active safety systems, as well general collection on data and tools to analyze driving patterns.

Jun 1 , 2011

BUMC sponsorship the final music video of Wadi El Safi in partnership with UNDP to bring awareness to Lebanon’s environment.

Jun 1 , 2012

Third Generation of the Boustany Family: Mr. Michael G. Boustany joins BUMC.

May 2 , 2012

BUMC inaugurates its sub-dealer in Tyr, Fares South Car and 3-S facility featuring Sales, Service, Spare Parts and Body Shop.

Mar 1 , 2012

Third Generation of the Boustany Family: Ms. Maria R. Boustany joins BUMC.

Jan 5 , 2012

75th anniversary of Toyota Motor Corporation’s foundation is marked.

Aug 1 , 2013

BUMC launches 11th generation of Corolla, exceeding customer’s expectations with sophisticated new look.It has become the world’s most popular car reaching 1.22 million sales.

Apr 1 , 2013

BUMC new headquarters, Toyota-Lexus City opens on the Main Damascus Highway. The facility is among the largest Toyota and Lexus center in the world, boasting state-of-the-art showrooms, parts counter and warehousing as well as service center. Whether visitors are shopping for a new vehicle or returning for a service appointment - every customer is immersed in a new automotive experience tailored for their convenience

May 4 , 2014

The Toyota Mirai, the world’s first mass-produced hydrogen fuel cell vehicle is unveiled.

Apr 3 , 2015

The Toyota Hilux releases its 8th Generation;the new model showcases a new identity that lives up to its iconic legend while providing a redefined toughness. The popular model has accumulated 16 million sales worldwide. 

May 1 , 2015

The International Olympic Committee announces Toyota as a Global Partner of the Tokyo Olympics Games in 2020. 

Sep 1 , 2016

Acclaimed composer, Mr. Elias Rahbani creates a corporate anthem for BUMC.

Jul 1 , 2016

BUMC launches the first compact crossover, Toyota C-HR.The SUV was so popular that it had a three month waiting list. 

Aug 1 , 2016

Inauguration of Zahle Sub Dealer and 3s facility featuring Sales, Service, Spare Parts & Body Shop

Jun 4 , 2017

BUMC participates for the first time within Toyota Global Dream Art Contest inviting Lebanese Children to Share their creativity and draw their dream car.

Feb 1 , 2017

Inauguration of Halat Sub Dealer and 3-S facility featuring Sales, Service and Spare Parts.

Apr 20 , 2017

BUMC s.a.l. Announces Environmental Initiative from Toyota, “Kourana Ajmal” in the Chouf Area

Aug 1 , 2018

BUMC participates in the 12th Toyota Dream Art Competition.

Jul 5 , 2018

BUMC s.a.l. is awarded 2017 Distributor Marketing Award by Toyota Motor Corporation. This award was received for six consecutive years. 

Sep 15 , 2018

The Toyota Prius c makes its debut in Tripoli. Guests and car fanatics alike in Tripoli learned more about the Toyota Prius c and its hybrid synergy drive. According to Dr. Fred G. Boustany, President & CEO of BUMC s.a.l., “Toyota and the Boustany family have a long history and evolution, in Lebanon and also in Tripoli. Toyota as a brand underwent an evolution with its design, safety, technology and engineering - and for these reasons it has become the number one manufacturer in the world.

Mar 1 , 2018

 The embassy of Japan and BUMC celebrates “Washoku” Japanese Food Festival during HORECA.

Jun 2 , 2019

Toyota Supports Tokyo with Specially-Designed ‘APM’ Mobility Vehicle . Toyota Motor Corporation, worldwide partner of the Olympic and Paralympic Games, announced recently that to support the Olympic and Paralympic Games Tokyo 2020, it is developing a special new product, the APM (Accessible People Mover), a mobility vehicle designed especially for use at the Games. 

Oct 1 , 2019

Toyota announced today that the cumulative global sales of its legendary Land Cruiser Series have surpassed 10 million units as of August 31, 2019. The new milestone comes as a recognition for the premium SUV’s standing as a global and regional icon that continues to touch the lives of millions of people across the globe every day. 

Sep 1 , 2019

BUMC s.a.l. Launches the all-new Toyota Corolla in Lebanon.
The 12th generation Toyota Corolla users in a new era of safety, style and driving excitement to Lebanon. 

Jun 1 , 2019

BUMC s.a.l. Launches the all-new Toyota RAV4 in Lebanon  (with the Option of a Hybrid Powertrain) 

May 1 , 2019

Boustany United Machineries Company s.a.l. (BUMC), the exclusive distributor of Toyota and Lexus in Lebanon was awarded the 2018 Customer Service Excellence Award and the Marketing Award for Excellence 2018. BUMC was recognized for its efforts in customer service enhancement activities as well as its successful marketing campaigns. 

Feb 1 , 2019

Toyota Hilux Steals Show Claiming Victory at 2019 Dakar Rally.
From the Arabian Desert, to the frozen polar wastes, Toyota’s vehicles proved themselves as trusted top performers, whatever the environment. Now it has gone further in its world-conquering achievements by claiming Toyota’s first victory in the 41st edition of the grueling Dakar Rally.

Aug 1 , 2019

With the objective of accommodating its customers, BUMC, the exclusive distributor of Toyota and Lexus in Lebanon, has launched the expansion of its 3-S (Sales, Service & Spare Parts) Branch in Verdun. The newly developed Service center and Spare Parts counter are located conveniently in the heart of Beirut in Chouran - Unesco. 

Events

Toyota Sporting Roots

Jul 20 , 2012

Toyota’s eagerly awaited compact 2+2 sports car, the GT86, made its debut and has been released in Lebanon by BUMC. The GT86 is an entirely driven oriented vehicle, giving form to the pure intrinsic joy of driving through precise, instantaneous response to even the smallest throttle or steering inputs, for those who regard driving as a passion rather than a necessity. Shunning a heavy displacement powertrain for its performance, the GT86 returns to Toyota’s sporting roots with the world’s only combination of a compact front mounted, free revving, horizontally opposed boxer petrol engine and a rear wheel drive. This unique powertrain format combines with the world’s most compact four seat design, light weight, low inertia and a low center of gravity for the best possible power to weight ratio. Conceived to focus specifically on the purity of the classic sports car experience, designed by a passionate team of engineers, honed through competition and fine-tuned to satisfy the most discerning enthusiast, the GT86 inherits the spirit of former Toyota sports cars to reward drivers with pure driving involvement. And the latest results emphasize that with the GT86 finishing first of its class at the Nurburgring 24 hour endurance race held in May. In line with the policy of always bringing passion and pleasure in each Toyota car, BUMC unleashes the Toyota GT86 in its showrooms and guarantees its customers unforgettable moments of sheer driving. Once again, BUMC makes your driving passion attainable with this sporty addition to a line of excellent craftsmanship and first class service with state of the art facilities throughout Lebanon. BUMC offers this exciting car for a very attractive launching price.

GT86 Drift Competition

Oct 22 , 2013

BUMC, the exclusive distributor for Toyota and Lexus in Lebanon, held its first GT86 Drift Competition on October 6th 2013 at Pitstop Circuit in Zouk. Seventeen members of the BUMC Sports division, GT86 Club competed to win an all expense paid trip to Yas Marina Circuit to attend the Yas Drift School. All participants showed tremendous talent and true passion for their GT86s. The daylong event began at Zalka showroom at 8AM where participants were treated to a complimentary breakfast and quick briefing. After the breakfast, all GT86’s drove in a convoy to Pitstop Circuit in Zouk where the competition took place followed by a lunch BBQ. To demonstrate the full potential of the GT86 and proper drifting techniques, BUMC invited 2013 Red Bull Car Park Drift Champion Jad Himo who drifted in a GT86 equipped with TRD parts.Although all participants showed some serious skills, there were three winners. 3rd place was awarded to Jad Naamani followed by 2nd place winner Pierre Rizkallah Maalouf. 1st place was awarded to Jean Paul Maalouf who had two perfect runs displaying skill and confidence behind his GT86. Originally, BUMC had planned to only send one winner to Yas Marina Circuit; however, due to the three top winners’ talent and great drifting all three will be sent to Yas Marina Circuit. The top three winners were also given special prizes from Michelin and all GT86 Club members were given a free oil change from Total. The top three weren’t the only winners; three female participants were each awarded $250 for participating and representing the female community of GT86 drivers. BUMC extends its gratitude for all participants and continues its pledge of organizing world-class events for its GT86 Club. For more information about our Toyota Sports Club please contact us and check our Toyota Lebanon Facebook page!