Dr. Fred G. Boustany
President & CEO
First and foremost, I would like to express my sincere gratitude to all our Toyota and Lexus drivers. For generations, the Boustany family has represented, our mother company, Toyota Motor Corporation and its brands, Toyota and Lexus in Lebanon. Today our family and extended family, represented by our shareholders and employees, work in tandem to ensure your satisfaction and above all, your family’s safety. This privilege would not be possible without your patronage and trust.
In retrospect, as we look back to the history of our mother company, Toyota Motor Corporation (TMC) and its partnership with the Boustany dynasty – the humble beginnings of both corporations trace back to two families, the Toyoda and Boustany families.
In 1918 – the founding father, Sakichi Toyoda humbly created Toyota Motor Corporation with a present day determination for creating ever-better – he manufactured the first power loom. His principles (which later became the Toyota Production System) inspired his son, Kiichiro Toyoda who then began laying the foundations of Toyota Motor Corporation, one devoted entirely to the production of automobiles.
In a similar fashion, in 1924 - George R. Boustany introduced vehicles to the Middle East through a holding representing several mobility brands like Chrysler, Dodge, Fiat, Simca, and Valiant. The sons of George Boustany eventually focused their operations to supporting, TMC and its brand, Toyota. Although at the time it was a leap of faith, it soon became a forged relationship and legacy with TMC for generations.
Today, Boustany United Machineries Company s.a.l. (BUMC) are proud to represent TMC, especially during this exciting and challenging once-in-a-century industry transformation. TMC has revolutionized the era of mobility with technologies such as the first Hydrogen-cell fuel vehicle, electrification, connectivity and hybrid synergy drive (available in several models in BUMC’s Toyota and Lexus range). Today, President & CEO – Mr. Akio Toyoda has begun paving a new way situating TMC as a mobility company – one that is dedicated to bringing the joy and freedom of movement to people. As a company whose roots are in making cars, Toyota will therefore remain committed to ensuring that the mobility it offers will inspire love.
Moreover, BUMC is proud to be the hand actualizing TMC’s dream in Lebanon and in the Middle East through its tireless pursuit of excellence in both customer and employee satisfaction.
BUMC remains committed to the following principles:
(1) Competitive pricing & Value-Driven Offerings, where your safety is never compromised for false-led savings
(2) Dynamic designs
(3) High Resale Value
(4) Ensuring all After-Sales operations and services are safe while enhancing the driving pleasure
(5) Adhering to TMC’s distinguished warranty and standards
During this year, BUMC released many hybrid models in its Toyota and Lexus lineup – even a hybrid version of consumer favorite names, such as the Toyota Corolla and RAV4. These new releases cement BUMC’s initial endeavors being the first automotive distributor to introduce hybrid vehicles in Lebanon. From the very beginning, BUMC’s greatest contribution has been both lobbying the government to support the consumer adoption of hybrids as well as educating or raising public awareness & understanding of the Hybrid Synergy Drive technology. Looking to the future, BUMC has plans to expand its hybrid range, allowing for a hybrid for everyone.
More than ever, BUMC needs to create mobility for the future society and accordingly – look beyond the existing automotive framework to improve Lebanon as a whole. We look forward to many more years of serving our mother company and ensuring road safety by caring for our drivers one at a time.
Once again, thank you for all your support, and entrusting us with your family’s safety.
Dr. Fred G. Boustany
President & CEO