Why toyota

Safety Technology

Toyota is striving towards the realization of the ultimate goal of a mobile society, "zero casualties from traffic accidents."

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Pursuit for Vehicle Safety

The Toyota way of learning from real-life accidents and continually improving in order to keep improving safety.

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Automated Driving by Toyota

Toyota is committed to automated driving because the technology offers the promise of a world with almost no casualties from crashes.

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Environmental Technology

It's time to leave the old way of driving behind. Toyota Hybrids save fuel, reduce emissions and even recharge their batteries without being plugged in. You might think they are complicated to own, yet the opposite is true – they are designed to make your life easier.

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Do I Have to Drive Differently to Make the Most Out of Hybrid Technology? How are the Batteries Charged?

There's nothing complicated about driving a Hybrid –it’s the same as you would drive a regular vehicle. See how Toyota's designed them to be as easy to live with as any conventional car but with the exception that hybrids recycle energy and have two engines working in harmony to reduce emissions and save fuel.

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Our Environmental Journey: Toyota Environmental Challenge 2050

To go beyond zero environmental impact and achieve a net positive impact, Toyota has set itself six challenges. All these challenges, whether in climate change or resource and water recycling, are beset with difficulties, however we are committed to continuing toward the year 2050 with steady initiatives in order to realize sustainable development together with society.

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Toyota: Quality, Durability & Reliability

Toyota is committed to building vehicles with the highest quality, durability and reliability using precision production processes, a skilled workforce as well as the latest technologies, like the TNGA platform.

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Toyota Traditions & Total Quality Management (TQM)

The roots of Toyota’s quality assurance system can be traced back to when Sakichi Toyoda was building and gradually improving experimental loom models in 1905.

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Quality Assurance

Toyota has achieved a reputation for the production of very high quality vehicles around the world. This has been achieved by an approach to quality control and quality assurance, which has been developed rigorously and is unique to Toyota. 

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Toyota’s success is reflected through its global recognition and many awards gained at a regional and international level:

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