Toyota launches all-new Corolla in the Middle East
•<span style="white-space:pre;"> </span>Stylish exterior to express distinguishable personality <br />•<span style="white-space:pre;"> </span>Expansive and comfortable interior offers enjoyable ride<br />•<span style="white-space:pre;"> </span>Innovative features and systems to enhance passenger safety<br />
Jul 24, 2019
The Corolla is Toyota's all-time best-selling car series, with more than 46 million cars sold worldwide (including derivative models) since the first generation was released in Japan in 1966. With each new generation, the Corolla has evolved; new advanced features and functions have been introduced to suit the needs of the time, all while inheriting the original model’score DNA―reliability and usability―from the very first generation.
“At Toyota, we strive to design new models that are eye-catching and fun to drive. The Corolla carries a heritage of more than 50 years and has always remained true to its original concept; a passenger car that offers strong levels of quality, durability, and reliability, together with a smooth driving experience. This foundation was our starting point.” stated Yasushi Ueda, Chief Engineer for the Toyota Corolla. “We wanted to make a new model that both builds on this legacy and enriches mobility for our customers. The biggest reward we can get is seeing how people enjoy our car and that they are proud to own a new Corolla.”
“We are excited to launch the all-new Corolla in the region, which further enhances this iconic model to bring a joyful driving experience. Yugo Miyamoto, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation, said:“Adding to the Corolla’s globally renowned quality, desirability and reliability, the all-new model delivers on the more emotional values that our customers aspire to by combining a distinctive design, interior refinements, and rewarding driving dynamics. We would like to thank our customers for their ongoing support and inspiration, which remains a powerful motivation in our quest to develop ‘ever-better’ cars that create pleasurable experiences for motorists around the world.”
The all-new Corolla is built on the Toyota New Global Architecture (TNGA) platform, which guarantees a more rewarding driving experience. A lower center of gravity, 60% more rigid body shell and multi-link suspension all contribute to better handling and stability, without compromising ride comfort. The vehicle meets all the requirements of daily commutes and weekend leisure journeys, offering driving enjoyment in all road conditions and greater peace of mind thanks to its comprehensive array of safety features.
The all-new Corolla’s striking look is characterized by a frontal treatment with a two-step rendering of the front corners, flanking a strongly projecting lower grille. The slim upper grille has a pronounced three-dimensional design and connects with the top of the sharply designed headlamp units, wrapping around the corners to emphasize the car’s low and firmly planted appearance.Meanwhile, the rear of the car echoes the look of the front through the shape of the bumper and the inverted trapezium design of the boot lid. The rear lamp clusters are connected by a chrome trim, further highlighting the car’s wide stance.
The Corolla’s distinct personality is completed by its expansive and comfortable cabin, which displays exceptional quality and finishing throughout. The interior design adopts a simple yet appealing style, with comfortable spaciousness and integrated functional parts combining to create a refined elegance. The ergonomically designed seats feature new cushion material, while the armrest and ample legroom offer superior comfort for rear-seat passengers. The cabin is accentuated with an extensive range of features, which vary based on the trim level. Occupants benefit from 4.2-inch color multi-information display (MID) in the cluster gauge, six-speaker sound system, dual-zone automatic air conditioning with climate control, and three-spoke tilt & telescopic leather steering wheel with telephone, radio and multi-information display controls.
The all-new Corolla’s striking looks are complemented by an exciting drive personality imbued bya 1.8L Dual VVT-I DOHC Engine with 16 valves, which produces 138hp and 174NM of torque, paired with a 7-speed CVT transmission with Automatic ECO mode. As with any other Toyota model, safety remains a top priority for the all-new Corolla, which includes a comprehensive array of features to protect its occupants, such as four SRS airbags, Drive-start Control, Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Electronic Brak e orce Distribution (EBD), Tire Pressure Warning System (TPWS), among many others.
Available in eight distinctive exterior colors, the all-new Corolla provides customers the opportunity to express their individuality. These include the newly-developed Celestite Gray ME, which further expresses sophistication and generates a voluminous feel.