Timeline Ruler
  • Taking on the Automotive Business

    1918
  • 1918

    Toyota

    Sakichi Toyoda established the Toyota spinning and weaving company after inventing Japanese first power loom though the help of his son, Kiichiro Toyoda.

    1918

    Sakichi Toyoda established the Toyota spinning and weaving company after inventing Japanese first power loom though the help of his son, Kiichiro Toyoda. This company eventually became the foundations of Toyota Motor Corporation; a transition where many key production principles later became a part of the Toyota Production system, like jidoka, which means the machine stops itself when a problem occurs.

  • 1921

    Lebanon

    Wadih El Safi Lebanese singer, songwriter, composer and actorwas born.

    1921

    Wadih El Safi Lebanese singer, songwriter, composer and actorwas born. He was a Lebanese icon and the forefather of the country's musical culture. Many years later, he collaborated with Toyota Lebanon for a music video promoting the Lebanese environment.

  • 1923

    Lebanon

    Jubran Khalil Jubran a Lebanese American writer, poet and visual artistpublished his most famous work, The Prophet.

    1923

    Jubran Khalil Jubran a Lebanese American writer, poet and visual artistpublished his most famous work, The Prophet.

  • 1924

    BUMC

    Georges R. Boustany introduces cars to the Middle East through a holding representing Chrysler, Dodge, Simca, Ford, Desola.

    1924

    Georges R. Boustany introduces cars to the Middle East through a holding representing Chrysler, Dodge, Simca, Ford, Desola, and Valiant. He led the first generations of Boustany’s within the automotive segment.

  • 1935

    Lebanon

    Fairouz was born; she became an influential Lebanese signer and most admired performer in Arab World.

    1935

    Fairouz was born; she became an influential Lebanese signer and most admired performer in Arab World.

  • 1936

    Toyota

    Toyota’s iconic logo was invented; the logo featured eight strokes, which is considered to be of good fortune.

    1936

    Toyota’s iconic logo was invented; the logo featured eight strokes, which is considered to be of good fortune. 

  • 1936

    Toyota

    Toyota starts exporting its vehicles outside of Japan.

    1936

    Toyota starts exporting its vehicles outside of Japan.

  • 1937

    Toyota

    Toyota Motor Corporation is established and founded by Kiichiro Toyoda from his father’s company.

    1937

    Toyota Motor Corporation is established and founded by Kiichiro Toyoda from his father’s company, Toyota Industries to create automobiles; the Toyoda Model AA was the first production passenger car

  • 1937

    Toyota

    Toyota Motor Corporation is established and founded by Kiichiro Toyoda from his father’s company, Toyota Industries to create automobiles; the Toyoda Model AA was the first production passenger car.

    1937

    Toyota Motor Corporation is established and founded by Kiichiro Toyoda from his father’s company, Toyota Industries to create automobiles; the Toyoda Model AA was the first production passenger car.

  • 1938

    Toyota

    TOYOTA “Just-in-Time system” launched, a manufacturing philosophy with the goal of complete elimination of waste, where “only what is needed, when it is needed, and in the amount is needed” is produced.

    1938

    TOYOTA “Just-in-Time system” launched, a manufacturing philosophy with the goal of complete elimination of waste, where “only what is needed, when it is needed, and in the amount is needed” is produced.

  • 1943

    Lebanon

    Lebanon celebrates its independence and end of the French mandate over Lebanon.

    1943

    Lebanon celebrates its independence and end of the French mandate over Lebanon.

  • 1945

    Lebanon

    World War II ends.

    1945

    World War II ends.

  • 1951

    Toyota

    The Land Cruiser Model BJ Series is born for military use through a procurement for the U.S. military.

    1951

    The Land Cruiser Model BJ Series is born for military use through a procurement for the U.S. military. In response, Toyota began designing a truck with a B-type gasoline powered water-cooled in-line 6-cylinder 3,386cc engine, installed on a SB-type 1-ton truck chassis. The original Toyota Land Cruiser eventually pioneered the automotive segment and has the longest running history in the Toyota lineup.

  • 1954

    BUMC

    First Generation of the Boustany Family: Georges R. Boustany starts representing Toyota automotives with his sons.

    1954

    First Generation of the Boustany Family: Georges R. Boustany starts representing Toyota automotives with his sons.

  • 1955

    Lebanon

    The first culture event is held in Lebanon, The Baalbeck International Festival.

    1955

    The first culture event is held in Lebanon, The Baalbeck International Festival. Since then visitors have been returning to the ancient city to attend cultural events ramping from opera, classical music, dance and modern music such as jazz.

  • 1956

    Toyota

    Toyota successfully penetrates in all overseas markets, expanding the Toyota brand into many export destinations from North America, Latin America, Europe, Africa, Asia & Oceania and the Middle East.

    1956

    Toyota successfully penetrates in all overseas markets, expanding the Toyota brand into many export destinations from North America, Latin America, Europe, Africa, Asia & Oceania and the Middle East.

  • 1959

    Lebanon

    Casino du Liban first opens its doors.

    1959

    Casino du Liban first opens its doors.

  • 1961

    Lebanon

    Lebanese writer, Said Akl wrote his book, Yarak - using his unique style for the Lebanese language using the Latin alphabet, rather than Arabic one.

    1961

    Lebanese writer, Said Akl wrote his book, Yarak - using his unique style for the Lebanese language using the Latin alphabet, rather than Arabic one. He argued that the Lebanese language was not only influenced by Arabic - but also by Phoenician languages.

  • 1964

    Toyota

    The Corona RT40 is launched; in many countries the vehicle was among Toyota’s first international exports and shortly led the way for the iconic Toyota Corolla many years later.

    1964

    The Corona RT40 is launched; in many countries the vehicle was among Toyota’s first international exports and shortly led the way for the iconic Toyota Corolla many years later.

  • 1965

    Lebanon

    The Téléphérique in Jounieh is built transporting people to Harrisa.

    1965

    The Téléphérique in Jounieh is built transporting people to Harrisa.

  • 1965

    BUMC

    Beirut Representative Office Opened.

    1965

    Beirut Representative Office Opened.

  • 1966

    Toyota

    First generation of Toyota Corolla introduced with catchphrase “Most Wanted Car by the Market” which is still true today.

    1966

    First generation of Toyota Corolla introduced with catchphrase “Most Wanted Car by the Market” which is still true today.

  • 1967

    Lebanon

    Brigitte Bardot visits Lebanon, a trip where she ventured throughout Lebanon from the downtown souks to Byblos.

    1967

    Brigitte Bardot visits Lebanon, a trip where she ventured throughout Lebanon from the downtown souks to Byblos.

  • 1967

    BUMC

    Second Generation of the Boustany Family: Philip G. Boustany (son of Georges Boustany) made the strategic decision to focus solely on Japanese automaker, Toyota.

    1967

    Second Generation of the Boustany Family: Philip G. Boustany (son of Georges Boustany) made the strategic decision to focus solely on Japanese automaker, Toyota.

  • 1967

    Toyota

    Toyota 2000GT launches, and makes its debut at the Tokyo Motor Show. The vehicle was a limited-production, two -seat, and hardtop coupé.

    1967

    Toyota 2000GT launches, and makes its debut at the Tokyo Motor Show. The vehicle was a limited-production, two -seat, and hardtop coupé.

  • 1968

    Toyota

    The Toyota Hilux is introduced and since then, the pick-up has been renowned for its durability, toughness, and high-quality interior.

    1968

    The Toyota Hilux is introduced and since then, the pick-up has been renowned for its durability, toughness, and high-quality interior.

  • 1971

    Lebanon

    Miss Lebanon, Georgina Rizk was crowned as Miss Universe, her beauty enamored by all.

    1971

    Miss Lebanon, Georgina Rizk was crowned as Miss Universe, her beauty enamored by all.

  • 1974

    Toyota

    The Toyota Corolla becomes the world’s best selling vehicle.

    1974

    The Toyota Corolla becomes the world’s best selling vehicle.

  • 1976

    BUMC

    Beirut Representative Office closed due to country’s turmoil.

    1976

    Beirut Representative Office closed due to country’s turmoil.

  • 1978

    Toyota

    The Toyota Supra is born; the styling derived from the Toyota Celica but longer, wider, and more powerful. Arguably, it became Toyota’s most famous sports car.

    1978

    The Toyota Supra is born; the styling derived from the Toyota Celica but longer, wider, and more powerful. Arguably, it became Toyota’s most famous sports car.

  • 1982

    Toyota

    Toyota Camry, the iconic mid-size passenger sedan, production commences. The mid-size passenger vehicle quickly became a household name due to its production of higher quality materials.

    1982

    Toyota Camry, the iconic mid-size passenger sedan, production commences. The mid-size passenger vehicle quickly became a household name due to its production of higher quality materials.

  • 1983

    Lexus

    Toyota Motor Corporation Chairman, Mr. Eiji Toyoda sets out with an ambitious goal -- to create a luxury vehicle that challenges the European foothold in the segment.

    1983

    Toyota Motor Corporation Chairman, Mr. Eiji Toyoda sets out with an ambitious goal -- to create a luxury vehicle that challenges the European foothold in the segment.

  • 1987

    Toyota

    50th Anniversary since Toyota Motor Corporation’s foundation is marked.

    1987

    50th Anniversary since Toyota Motor Corporation’s foundation is marked.

  • 1989

    Lexus

    Lexus is launched in North America with its debut of the luxury flagship Lexus LS 400 in Germany, the home turf to its fiercest competitors,and a commitment to pursue perfection.

    1989

    Lexus is launched in North America with its debut of the luxury flagship Lexus LS 400 in Germany, the home turf to its fiercest competitors,and a commitment to pursue perfection.

  • 1989

    Toyota

    The new Toyota mark and logo are introduced, symbolizing the undisputed reliability and progressiveness of all Toyota-brand cars. The design comprised of three ellipses.

    1989

    The new Toyota mark and logo are introduced, symbolizing the undisputed reliability and progressiveness of all Toyota-brand cars. The design comprised of three ellipses. The inner horizontal and vertical ellipses represent customers' expectations and car manufacturer's ideal, respectively, which are firmly interlocked to form the letter T (for Toyota). The outer ellipse signifies the global expanse of Toyota's advanced technology and its infinite potential for growth.

  • 1989

    Lexus

    First Lexus television advertisement for the Lexus LS400 hits the mark with an unforgettable demonstration at Lexus under the tagline: “ Restless Pursuit of Perfection.”

    1989

    First Lexus television advertisement for the Lexus LS400 hits the mark with an unforgettable demonstration at Lexus under the tagline: “ Restless Pursuit of Perfection.”

  • 1990

    Lebanon

    Lebanese Civil war ends.

    1990

    Lebanese Civil war ends.

  • 1991

    Lexus

    Lexus outsells both Mercedes-Benz and BMW; thereby becoming the best-selling luxury brand in the United Sates.

    1991

    Lexus outsells both Mercedes-Benz and BMW; thereby becoming the best-selling luxury brand in the United Sates.

  • 1994

    Lebanon

    Reconstruction for Beirut Downtown after its destruction from the Civil War.

    1994

    Reconstruction for Beirut Downtown after its destruction from the Civil War.

  • 1994

    Lexus

    The completely redesigned second generation.

    1994

    The completely redesigned second generation, Lexus LS 400 becomes available, and although it retained the tradition and strong visual identity of its predecessor -- more than 90% of the components were either new or revamped.

  • 1996

    Lexus

    The Lexus LX 450, Lexus’s first sport utility vehicle makes its debut.

    1996

    The Lexus LX 450, Lexus’s first sport utility vehicle makes its debut. At the time of its release, amenities included leather seats and seating for seven passengers in three rows. The third row could be folded to the side and the second row folded down for further space. The vehicle was pre-wired for the Lexus remote telephone system, and had a remote entry key system.

  • 1996

    Lebanon

    Casino du Liban reopens its doors again.

    1996

    Casino du Liban reopens its doors again.

  • 1997

    Toyota

    The Toyota Prius, the world’s first hybrid vehicle, makes its debut into a greener world.

    1997

    The Toyota Prius, the world’s first hybrid vehicle, makes its debut into a greener world.

  • 1997

    Lebanon

    Pope John Paul II visits Lebanon.

    1997

    Pope John Paul II visits Lebanon.

  • 1997

    Toyota

    The Toyota Camry earns the title of the number one selling passenger car in America.

    1997

    The Toyota Camry earns the title of the number one selling passenger car in America.

  • 1998

    Lexus

    During the 1995 tariff discussions, plans were being made for a crossover SUV model later bringing way to the brand’s Lexus RX 300.

    1998

    During the 1995 tariff discussions, plans were being made for a crossover SUV model later bringing way to the brand’s Lexus RX 300. The RX is accredited to being among the first models within the luxury crossover segment.

  • 1999

    Lexus

    Series of Entry Level Sport Sedan Lexus IS line is introduced; positioned as an entry-level sports model.

    1999

    Series of Entry Level Sport Sedan Lexus IS line is introduced; positioned as an entry-level sports model.

  • Entering A New Millenium

    2000
  • 2001

    BUMC

    Third Generation of the Boustany Family: Philip G. Boustany’s sons, led by Dr. Fred started a new company, Boustany United Machineries Company s.a.l. marking a new era in the family history.

    2001

    Third Generation of the Boustany Family: Philip G. Boustany’s sons, led by Dr. Fred started a new company, Boustany United Machineries Company s.a.l. marking a new era in the family history.

  • 2001

    Toyota

    The “Toyota Way” is announced - summing up the philosophy, values and manufacturing ideals.

    2001

    The “Toyota Way” is announced - summing up the philosophy, values and manufacturing ideals. All principles are divided in two areas: Continuous Improvement and Respect for People. Since then several books and case studies have been made on this concept.

  • 2001

    BUMC

    BUMC opens Tahwita, a facility designed for after-sales facility: Service and Parts (counter and warehouse) following the Toyota standards and best practices.

    2001

    BUMC opens Tahwita, a facility designed for after-sales facility: Service and Parts (counter and warehouse) following the Toyota standards and best practices.

  • 2001

    BUMC

    BUMC opens its showroom in Hazmieh, on the Main Damascus Highway, and eventually becomes a landmark for the Hazmieh area.

    2001

    BUMC opens its showroom in Hazmieh, on the Main Damascus Highway, and eventually becomes a landmark for the Hazmieh area.

  • 2001

    BUMC

    BUMC opens its sub-dealer in Tripoli, Rafei Trading Establishment, still located on Achir El Dayeh Street.

    2001

    BUMC opens its sub-dealer in Tripoli, Rafei Trading Establishment, still located on Achir El Dayeh Street.

  • 2002

    Lexus

    The luxury brand, Lexus is introduced to Lebanon after painstaking product preparation, market research, and marketing. Customer satisfaction was considered the optimal goal.

    2002

    The luxury brand, Lexus is introduced to Lebanon after painstaking product preparation, market research, and marketing. Customer satisfaction was considered the optimal goal.

  • 2002

    Toyota

    The Toyota Land Cruiser Model 120 Series is born with further enhanced outstanding drivability under grueling conditions. The quality of the interior and exterior has also been thoroughly refined for a pleasant on-road driving experience that looks set to create a new legacy in the Land Cruiser Prado tradition.

    2002

    The Toyota Land Cruiser Model 120 Series is born with further enhanced outstanding drivability under grueling conditions. The quality of the interior and exterior has also been thoroughly refined for a pleasant on-road driving experience that looks set to create a new legacy in the Land Cruiser Prado tradition.

  • 2002

    BUMC

    Group photo in front of Hazmieh showroom.

    2002

    Group photo in front of Hazmieh showroom.

  • 2002

    BUMC

    Interview with BUMC President & CEO, Dr. Fred G. Boustany televised by LBC and Future TV about Toyota’s earliest strategies in Lebanon.

    2002

    Interview with BUMC President & CEO, Dr. Fred G. Boustany televised by LBC and Future TV about Toyota’s earliest strategies in Lebanon.

  • 2002

    Toyota

    Toyota enters Formula One team

    2002

    Toyota enters Formula One team

  • 2002

    BUMC

    The Toyota RAV4, the world’s finest compact crossover, arrives to Lebanon.

    2002

    The Toyota RAV4, the world’s finest compact crossover, arrives to Lebanon. The compact SUV was created for consumers who wanted the benefits of a SUV such as increased cargo room, higher visibility and the option of full-time four-wheel drive, along with the fuel economy and maneuverability of a compact vehicle.

  • 2003

    Lexus

    Lexus L-finesse is first introduced, a design philosophy which ensures that every Lexus displays breakthrough engineering with elegant contours and interiors.

    2003

    Lexus L-finesse is first introduced, a design philosophy which ensures that every Lexusdisplays breakthrough engineering with elegant contours and interiors. Three areas of design are addressed: Seamless Anticipation, Incisive Simplicity and Intriguing Elegance - all together build a luxurious vehicle that stands out above the rest.

  • 2003

    BUMC

    BUMC Welcomes Mr. Hasebe to Lebanon and is welcomed by Lebanon’s finest Toyota-certified technicians.

    2003

    BUMC Welcomes Mr. Hasebe to Lebanon and is welcomed by Lebanon’s finest Toyota-certified technicians.

  • 2003

    Lexus

    BUMC holds its first prestigious Lexus Golfing Tournament.

    2003

    BUMC holds its first prestigious Lexus Golfing Tournament.

  • 2003

    BUMC

    A press conference was held at the Toyota showroom in Hazmieh announcing the "Toyota Corolla WRC Dado Team." The car was revealed to the attendees by Dado's team and BUMC.

    2003

    A press conference was held at the Toyota showroom in Hazmieh announcing the "Toyota Corolla WRC Dado Team." The car was revealed to the attendees by Dado's team and BUMC.

  • 2004

    BUMC

    Toyota stand during the Motor Show in Lebanon.

    2004

    Toyota stand during the Motor Show in Lebanon.

  • 2004

    Lexus

    Lexus stand display and crowds during the Motor Show in Lebanon.

    2004

    Lexus stand display and crowds during the Motor Show in Lebanon.

  • 2004

    Toyota

    Toyota's new, breakthrough hybrid technology, "Hybrid Synergy Drive," debuted in the all-new 2004 Prius.

    2004

    Toyota's new, breakthrough hybrid technology, "Hybrid Synergy Drive," debuted in the all-new 2004 Prius.

  • 2004

    Toyota

    Toyota Motor Corporation launches Partner Robot project.

    2004

    Toyota Motor Corporation launches Partner Robot project, designed with the goal is to build robots that embody "kindness" and "intelligence" and that will be able to assist with human activities in applications such as assistance, elderly care, manufacturing, and mobility.

  • 2004

    Lexus

    Lexus develops Lexus Hybrid Drive, described as a smart.

    2004

    Lexus develops Lexus Hybrid Drive, described as a smart, fuel-saving technology that switches seamlessly and automatically between the electric motor and petrol engine. By monitoring driving conditions, it intelligently manages the flow of power from both sources and can also detect when to combine the two for maximum efficiency and on-road performance.

  • 2004

    BUMC

    Lexus Fashion Show for designer, Adiba Mahboub held in March featuring the stylish Lexus convertible.

    2004

    Lexus Fashion Show for designer, Adiba Mahboub held in March featuring the stylish Lexus convertible.

  • 2004

    BUMC

    BUMC holds its second prestigious Lexus Golfing Tournament bringing together golf and automotive enthusiasts alike.

    2004

    BUMC holds its second prestigious Lexus Golfing Tournament bringing together golf and automotive enthusiasts alike.

  • 2005

    Toyota

    Global cumulative sales of the Toyota Camry top 10 million units.

    2005

    Global cumulative sales of the Toyota Camry top 10 million units.

  • 2005

    BUMC

    BUMC President & CEO, Dr. Fred G. Boustany speaks at the employee retreat with the message, “Building Our Future Together.”

    2005

    BUMC President & CEO, Dr. Fred G. Boustany speaks at the employee retreat with the message, “Building Our Future Together.”

  • 2006

    Toyota

    Toyota Motor Corporation becomes the largest global automaker

    2006

    Toyota Motor Corporation becomes the largest global automaker

  • 2006

    BUMC

    The Toyota Yaris hatchback hits Lebanon’s streets and becomes a household favorite. Since day one, the Toyota Yaris hatchback has never comprised passenger safety.

    2006

    The Toyota Yaris hatchback hits Lebanon’s streets and becomes a household favorite. Since day one, the Toyota Yaris hatchback has never comprised passenger safety.

  • 2006

    Toyota

    Toyota Motor Corporation launches the Toyota FJ Cruiser. The SUV originated as a concept car - but eventually was realized to production and achieved a cult following.

    2006

    Toyota Motor Corporation launches the Toyota FJ Cruiser. The SUV originated as a concept car - but eventually was realized to production and achieved a cult following.

  • 2007

    Lexus

    Lexus launches its own F-Marque performance division with the debut of the IS F sport sedan.

    2007

    Lexus launches its own F-Marque performance division with the debut of the IS F sport sedan. The Lexus F marque represents the high-performance division of cars produced by Lexus. The F marque refers to Flagship and Fuji Speedway, the chief test site of Lexus performance vehicle development in Oyama, Japan.

  • 2008

    BUMC

    Inauguration of Verdun branch and 3-S facility featuring Sales, Service and Spare Parts.

    2008

    Inauguration of Verdun branch and 3-S facility featuring Sales, Service and Spare Parts.

  • 2008

    Toyota

    BUMC introduces the Toyota Prius -- the first hybrid car in Lebanon.

    2008

    BUMC introduces the Toyota Prius -- the first hybrid car in Lebanon.

  • 2008

    Lexus

    The all-new, and powerful LX 570 is launched

    2008

    The all-new, and powerful LX 570 is launched

  • 2008

    BUMC

    BUMC organizes the Jeita Grotto Concert to support the Seven Wonders Concert.

    2008

    BUMC organizes the Jeita Grotto Concert to support the Seven Wonders Concert. Lebanese-American pianist and composer, Guy Manoukian, performed the classical music concert. The event was part of a campaign to designate the Jeitta Grotto as one of the seven natural wonders of the world.

  • 2009

    Toyota

    Mr. Akio Toyota becomes President and CEO of Toyota Motor Corporation. Grandson of the founder, the avid racecar driver speeds Toyota Motor Corporation into a new era.

    2009

    Mr. Akio Toyota becomes President and CEO of Toyota Motor Corporation. Grandson of the founder, the avid racecar driver speeds Toyota Motor Corporation into a new era.

  • 2009

    Lexus

    Lexus LFA is launched as the brand’s first super car.

    2009

    Lexus LFA is launched as the brand’s first super car.

  • 2009

    Lexus

    Lexus introduces the all-new RX 350 luxury utility vehicle, thereby reinventing the crossover that pioneered the segment itself.

    2009

    Lexus introduces the all-new RX 350 luxury utility vehicle, thereby reinventing the crossover that pioneered the segment itself.

  • 2009

    Lexus

    Lexus celebrates its 20th anniversary.

    2009

    Lexus celebrates its 20th anniversary.

  • 2010

    BUMC

    BUMC opens its Body Shop Center in Mkalles - a state-of-the-art facility that meets the workmanship and accreditations of Toyota Motor Corporation.

    2010

    BUMC opens its Body Shop Center in Mkalles - a state-of-the-art facility that meets the workmanship and accreditations of Toyota Motor Corporation. The technicians undergo extensive training using Toyota Genuine Parts that deliver both the utmost safety and quality.

  • 2010

    BUMC

    Fourth Generation of the Boustany Family: Mr. Philip F. Boustany joins BUMC, adding a dynamic spirit into the company.

    2010

    Fourth Generation of the Boustany Family: Mr. Philip F. Boustany joins BUMC, adding a dynamic spirit into the company.

  • 2010

    BUMC

    Inauguration of Zalka branch, state of the art facility featuring Sales, Service & Spare Parts.

    2010

    Inauguration of Zalka branch, state of the art facility featuring Sales, Service & Spare Parts.

  • Leaping Forward

    2010
  • 2011

    Toyota

    Toyota unveils new road safety technologies originating from Toyota’s Collaborative Safety Research Center.

    2011

    Toyota unveils new road safety technologies originating from Toyota’s Collaborative Safety Research Center. The research has made meaningful contributions to auto safety industry-wide, including research into human factors on vehicle safety, the efficacy of different passive and active safety systems, as well general collection on data and tools to analyze driving patterns.

  • 2011

    Lexus

    Lexus debuts a sportier look and new identity of the brand, the spindle grille with the launch of the new GS 350.

    2011

    Lexus debuts a sportier look and new identity of the brand, the spindle grille with the launch of the new GS 350.

  • 2011

    Toyota

    The earthquake and tsunami in Japan take a heavy toll on Toyota Motor Corporation and its global operations.

    2011

    The earthquake and tsunami in Japan take a heavy toll on Toyota Motor Corporation and its global operations, with many plants experiencing an interruption in production. Nevertheless, the largest automaker demonstrates its resilience under turmoil.

  • 2011

    Lebanon

    The Zaitunay Bay Promenade opens along the waterfront featuring shops and restaurants.

    2011

    The Zaitunay Bay Promenade opens along the waterfront featuring shops and restaurants.

  • 2012

    Lexus

    The all-new 2013 Lexus LS is the first Lexus to feature the Shimamoku trim(Japanese for “stripped wood”).

    2012

    The all-new 2013 Lexus LS is the first Lexus to feature the Shimamoku trim (Japanese for “stripped wood”). The process involves alternating layers of dark and light wood in a process that involves 67 manufacturing steps in the course of thirty-eight days.

  • 2012

    Toyota

    75th anniversary of Toyota Motor Corporation’s foundation is marked.

    2012

    75th anniversary of Toyota Motor Corporation’s foundation is marked.

  • 2012

    BUMC

    Toyota’s eagerly awaited sports car, GT86 makes its debut in Lebanon -- heavily embedded with Toyota’s sporting and racing roots.

    2012

    Toyota’s eagerly awaited sports car, GT86 makes its debut in Lebanon -- heavily embedded with Toyota’s sporting and racing roots.

  • 2012

    BUMC

    Fourth Generation of the Boustany Family: Ms. Maria R. Boustany joins BUMC.

    2012

    Third Generation of the Boustany Family: Ms. Maria R. Boustany joins BUMC.

  • 2012

    BUMC

    BUMC inaugurates its sub-dealer in Tyr, Fares South Car and 3-S facility featuring Sales, Service, Spare Parts and Body Shop.

    2012

    BUMC inaugurates its sub-dealer in Tyr, Fares South Car and 3-S facility featuring Sales, Service, Spare Parts and Body Shop.

  • 2013

    BUMC

    Fourth Generation of the Boustany Family: Mr. Michael G. Boustany joins BUMC.

    2013

    Third Generation of the Boustany Family: Mr. Michael G. Boustany joins BUMC.

  • 2013

    Lexus

    Intersect by Lexus opens its first flagship space in Tokyo, Japan. The three-story building features a restaurant, garage, lounge and clubroom; all featuring Lexus design elements and technologies.

    2013

    Intersect by Lexus opens its first flagship space in Tokyo, Japan. The three-story building features a restaurant, garage, lounge and clubroom; all featuring Lexus design elements and technologies.

  • 2013

    Toyota

    Toyota i-Road concept is revealed during 2013 Geneva Motor Show. The new concept in urban mobility offers the convenience of a motorbike and the comfort of a car. The ultra compact size also is very environmentally friendly with zero CO2 emissions.

    2013

    Toyota i-Road concept is revealed during 2013 Geneva Motor Show. The new concept in urban mobility offers the convenience of a motorbike and the comfort of a car. The ultra compact size also is very environmentally friendly with zero CO2 emissions.

  • 2013

    BUMC

    BUMC launches 11th generation of Corolla, exceeding customer’s expectations with sophisticated new look.It has become the world’s most popular car reaching 1.22 million sales.

    2013

    BUMC launches 11th generation of Corolla, exceeding customer’s expectations with sophisticated new look.It has become the world’s most popular car reaching 1.22 million sales.

  • 2013

    BUMC

    BUMC sports club founded organizing adventures and competitions for the official IFJ club and GT86.

    2013

    BUMC sports club founded organizing adventures and competitions for the official IFJ club and GT86.

  • 2014

    BUMC

    Among the year’s Best Global Brands as launched by the prestigious association.

    2014

    Among the year’s Best Global Brands as launched by the prestigious association, Interbrand is Toyota ranked at the 5th best global brand with a growth of 16%. Toyota’s ranking also marks another achievement of being the only automotive brand to reach the top five brands.

  • 2014

    Lexus

    Launch of the fast-powered IS 250 and IS 350. Lexus successfully recaptures the sporty soul of the original first generation sport sedan.

    2014

    Launch of the fast-powered IS 250 and IS 350. Lexus successfully recaptures the sporty soul of the original first generation sport sedan.

  • 2014

    Toyota

    The Toyota Mirai, the world’s first mass-produced hydrogen fuel cell vehicle is unveiled.

    2014

    The Toyota Mirai, the world’s first mass-produced hydrogen fuel cell vehicle is unveiled.

  • 2015

    Toyota

    The International Olympic Committee announces Toyota as a Global Partner of the Tokyo Olympics Games in 2020.

    2015

    The International Olympic Committee announces Toyota as a Global Partner of the Tokyo Olympics Games in 2020.

  • 2015

    Lexus

    The second Intersect by Lexus store is opened in Dubai.

    2015

    The second Intersect by Lexus store is opened in Dubai. The concept store, restaurant and lounge is a place where creative minds can meet and share ideas; where inspired people intersect with sublime expressions of culture to experience amazing.

  • 2015

    Toyota

    Toyota Motor Corporation remains for three consecutive years the world’s top selling automotive manufacturer.

    2015

    Toyota Motor Corporation remains for three consecutive years the world’s top selling automotive manufacturer.

  • 2015

    Lebanon

    The Cedars International Festival is revived, since its interruption caused by the Lebanese war.

    2015

    The Cedars International Festival is revived, since its interruption caused by the Lebanese war. The former glory of the Cedars Forest is revived and many prestigious Lebanese icons performed on the stage.

  • 2015

    Lexus

    BUMC launches the Lexus NX, first entry into the compact crossover targeted to appeal to new customers seeking the perfect SUV for an urban lifestyle.

    2015

    BUMC launches the Lexus NX, first entry into the compact crossover targeted to appeal to new customers seeking the perfect SUV for an urban lifestyle.

  • 2015

    Toyota

    The Toyota Hilux releases its 8th Generation.

    2015

    The Toyota Hilux releases its 8th Generation; the new model showcases a new identity that lives up to its iconic legend while providing a redefined toughness. The popular model has accumulated 16 million sales worldwide.

  • 2016

    BUMC

    Inauguration of Zahle Sub Dealer and 3s facility featuring Sales, Service, Spare Parts & Body Shop

    2016

    Inauguration of Zahle Sub Dealer and 3s facility featuring Sales, Service, Spare Parts & Body Shop

  • 2016

    Lebanon

    The “Virtual Reality” campaign in Lebanon is launched with the aim of promoting Lebanon’s beauty and touristic landmarks.

    2016

    The “Virtual Reality” campaign in Lebanon is launched with the aim of promoting Lebanon’s beauty and touristic landmarks.

  • 2016

    BUMC

    BUMC launches the first compact crossover, Toyota C-HR.The SUV was so popular that it had a three month waiting list.

    2016

    BUMC launches the first compact crossover, Toyota C-HR.The SUV was so popular that it had a three month waiting list.

  • 2016

    BUMC

    With the objective of accommodating its customers, BUMC, the exclusive distributor of Toyota and Lexus in Lebanon, has launched the expansion of its 3-S (Sales, Service & Spare Parts) Branch in Verdun. The newly developed Service center and Spare Parts counter are located conveniently in the heart of Beirut in Chouran - Unesco.

    2016

    With the objective of accommodating its customers, BUMC, the exclusive distributor of Toyota and Lexus in Lebanon, has launched the expansion of its 3-S (Sales, Service & Spare Parts) Branch in Verdun. The newly developed Service center and Spare Parts counter are located conveniently in the heart of Beirut in Chouran - Unesco.

  • 2016

    BUMC

    Acclaimed composer, Mr. Elias Rahbani creates a corporate anthem for BUMC.

    2016

    Acclaimed composer, Mr. Elias Rahbani creates a corporate anthem for BUMC.

  • 2016

    Lexus

    Lexus announced that the brand will be releasing a new flagship vehicle, the world class luxury coupe, Lexus LC 500. The vehicle features a breakthrough Multi-Transmission to deliver instant torque.

    2016

    Lexus announced that the brand will be releasing a new flagship vehicle, the world class luxury coupe, Lexus LC 500. The vehicle features a breakthrough Multi-Transmission to deliver instant torque, although the Lexus LC has a very limited worldwide production, it is also available within the Lebanese market.

  • 2017

    Toyota

    Worldwide sales of Toyota Hybrids surpass 10 Million units.

    2017

    Worldwide sales of Toyota Hybrids surpass 10 Million units.

  • 2017

    BUMC

    Inauguration of Halat Sub Dealer and 3-S facility featuring Sales, Service and Spare Parts.

    2017

    Inauguration of Halat Sub Dealer and 3-S facility featuring Sales, Service and Spare Parts.

  • 2017

    BUMC

    BUMC launches “Kourana Ajmal” competition in Chouf Area. "Kourana Ajmal" is an environmental competition to decorate the most beautiful balcony in the area of six Chouf municipalities.

    2017

    BUMC launches “Kourana Ajmal” competition in Chouf Area. "Kourana Ajmal" is an environmental competition to decorate the most beautiful balcony in the area of six Chouf municipalities, a novel concept in Lebanon.

  • 2017

    BUMC

    BUMC participates for the first time within Toyota Global Dream Art Contest inviting Lebanese Children to Share their creativity and draw their dream car.

    2017

    BUMC participates for the first time within Toyota Global Dream Art Contest inviting Lebanese Children to Share their creativity and draw their dream car.

  • 2018

    BUMC

    BUMC hosts a group of student to learn more about hybrid synergy drive.

    2018

    BUMC hosts a group of student to learn more about hybrid synergy drive.

  • 2018

    BUMC

    The Toyota Prius c makes its debut in Tripoli. Guests and car fanatics alike in Tripoli learned more about the Toyota Prius c and its hybrid synergy drive.

    2018

    The Toyota Prius c makes its debut in Tripoli. Guests and car fanatics alike in Tripoli learned more about the Toyota Prius c and its hybrid synergy drive. According to Dr. Fred G. Boustany, President & CEO of BUMC s.a.l., “Toyota and the Boustany family have a long history and evolution, in Lebanon and also in Tripoli. Toyota as a brand underwent an evolution with its design, safety, technology and engineering - and for these reasons it has become the number one manufacturer in the world.

  • 2018

    Lexus

    The Lexus UX, a subcompact luxury crossover from Lexus, is introduced during the Geneva Motor Show. The name UX stands for Urban Explorer and boasts a bold and stylish design that blends an expressive body with a compact size.

    2018

    The Lexus UX, a subcompact luxury crossover from Lexus, is introduced during the Geneva Motor Show. The name UX stands for Urban Explorer and boasts a bold and stylish design that blends an expressive body with a compact size.

  • 2018

    Toyota

    BUMC s.a.l. is awarded 2017 Distributor Marketing Award by Toyota Motor Corporation. This award was received for six consecutive years.

    2018

    BUMC s.a.l. is awarded 2017 Distributor Marketing Award by Toyota Motor Corporation. This award was received for six consecutive years.

  • 2018

    BUMC

    BUMC participates in the 12th Toyota Dream Art Competition.

    2018

    BUMC participates in the 12th Toyota Dream Art Competition.

  • 2018

    Lexus

    Toyota Launches New Yaris with Stylish and Bold Look to Set New Benchmarks for Compact Sedan Featuring advanced and emotional design and offering superior comfort along with uncompromising blend of quality and durability.

    2018

    Toyota Launches New Yaris with Stylish and Bold Look to Set New Benchmarks for Compact Sedan Featuring advanced and emotional design and offering superior comfort along with uncompromising blend of quality and durability, the new Yaris delivers a true Toyota experience to reinforce the car’s position in the region’s automotive market. 

  • 2018

    Lexus

    Embassy of Japan Celebrates Emperor’s Birthday. The Embassy of Japan celebrated the Emperor’s Day at the Phoenicia Hotel in Beirut.

    2018

    Embassy of Japan Celebrates Emperor’s Birthday. The Embassy of Japan celebrated the Emperor’s Day at the Phoenicia Hotel in Beirut, Lebanon amongst diplomats, Lebanese businesses (who distribute and market Japanese brands), government and embassy officials. The Emperor’s Day is a public holiday during the Japanese year celebrated on the birthday of the reigning Emperor. BUMC s.a.l. was invited to showcase the all-new Lexus ES300 hybrid for the first time. 

  • 2019

    Toyota

    Toyota Hilux Steals Show Claiming Victory at 2019 Dakar Rally. From the Arabian Desert, to the frozen polar wastes, Toyota’s vehicles proved themselves as trusted top performers, whatever the environment.

    2019

    Toyota Hilux Steals Show Claiming Victory at 2019 Dakar Rally. From the Arabian Desert, to the frozen polar wastes, Toyota’s vehicles proved themselves as trusted top performers, whatever the environment. Now it has gone further in its world-conquering achievements by claiming Toyota’s first victory in the 41st edition of the grueling Dakar Rally. GAZOO Racing South Africa’s modified Hilux led throughout ten days and more than 3,000 miles (4,828 kilometers) of harsh desert driving in Peru to claim the win in the car category. 

  • 2019

    Toyota

    Toyota premieres all-new Supra at Detroit Auto Show. Toyota premiered its much-anticipated all-new Supra recently at the 2019 North American International Auto Show (NAIAS) in Detroit. The Supra name evokes power.

    2019

    Toyota premieres all-new Supra at Detroit Auto Show. Toyota premiered its much-anticipated all-new Supra recently at the 2019 North American International Auto Show (NAIAS) in Detroit. The Supra name evokes power.

  • 2019

    Lexus

    Lexus Celebrates its 10 Millionth Vehicle Sold Lexus sold its 10 millionth vehicle, a landmark achievement that came shortly after a strong 2018 year-end sales performance with Lexus achieving multiple best-ever sales goals around the globe.

    2019

    Lexus Celebrates its 10 Millionth Vehicle Sold Lexus sold its 10 millionth vehicle, a landmark achievement that came shortly after a strong 2018 year-end sales performance with Lexus achieving multiple best-ever sales goals around the globe. In a similar fashion, the brand that pioneered the world’s first luxury hybrid-electric vehicle in 2005, surpassed the 1.45 million unit mark in self-charging hybrid vehicles sold worldwide.

  • 2019

    BUMC

    Toyota Motor Corporation Awards BUMC s.a.l. the Customer Service Excellence Award & Marketing Award for the 2018 fiscal year Boustany United Machineries Company s.a.l. (BUMC), the exclusive distributor of Toyota and Lexus in Lebanon was awarded the 2018 Customer Service Excellence Award and the Marketing Award for Excellence 2018

    2019

    Toyota Motor Corporation Awards BUMC s.a.l. the Customer Service Excellence Award & Marketing Award for the 2018 fiscal year Boustany United Machineries Company s.a.l. (BUMC), the exclusive distributor of Toyota and Lexus in Lebanon was awarded the 2018 Customer Service Excellence Award and the Marketing Award for Excellence 2018. BUMC was recognized for its efforts in customer service enhancement activities as well as its successful marketing campaigns.

  • 2019

    BUMC

    BUMC s.a.l. Launches the all-new Toyota RAV4 in Lebanon  (with the Option of a Hybrid Powertrain).

    2019

    Delivering on its promise to introduce trend-setting vehicles that meet and exceed customer expectations, Toyota has unveiled the stylish, all-new 2019 Toyota RAV4 in the Middle East. Bringing a new era of improved performance, capability and safety – the fifth generation RAV4, the compact SUV trend-setter is poised to, once again, change the game. 

  • 2019

    BUMC

    BUMC s.a.l. Launches the all-new Toyota Corolla in Lebanon.

    2019

    The 12th generation Toyota Corolla users in a new era of safety, style and driving excitement to Lebanon. 

  • 2019

    Lexus

    Lexus ES300H Crowned the “Best Midsize Luxury Sedan” .

    2019

    Lexus’ enduring commitment to excellence in engineering, innovation and driving dynamics has once again been highlighted with a prestigious industry recognition. The brand’s tireless pursuit of emotional design, exceptional comfort and class-leading performance was endorsed recently when the Lexus 300H was honored in the “Best Midsize Luxury Sedan” category at the 2019 Middle East Car of the Year (MECOTY) awards. 

  • 2019

    Toyota

    GAZOO Racing Takes Home Rally Finland for Third Consecutive Year.

    2019

    GAZOO Racing World Rally Team reached a new milestone recently with the Toyota Yaris WRC winning the latest event on the FIA World Rally Championship calendar, Rally Finland, for the third year in a row. 
     

  • 2019

    Toyota

    Toyota Supports Tokyo with Specially-Designed ‘APM’ Mobility Vehicle.

    2019

    Toyota Motor Corporation, worldwide partner of the Olympic and Paralympic Games, announced recently that to support the Olympic and Paralympic Games Tokyo 2020, it is developing a special new product, the APM (Accessible People Mover), a mobility vehicle designed especially for use at the Games. 

  • 2019

    Toyota

    Toyota Land Cruiser Series Global Sales Pass 10 Million Mark.

    2019

    Toyota announced today that the cumulative global sales of its legendary Land Cruiser Series have surpassed 10 million units as of August 31, 2019. The new milestone comes as a recognition for the premium SUV’s standing as a global and regional icon that continues to touch the lives of millions of people across the globe every day. 
     

  • Taking on the Automotive Business

    1918
  • Entering A New Millenium

    2000
  • Leaping Forward

    2010