The authorized distributor of Toyota and Lexus in Lebanon, Boustany United Machineries Company s.a.l. (BUMC) welcomed two members of its mother company, Toyota Motor Corporation (TMC) on July 9th to July 11th, markedly: 


• Mr. Masaru Shimada, General Manager (Middle East & Central Asia Division, Toyota Motor Corporation)


• Mr. Eiichiro Ojima, Project General Manager (Middle East & Central Asia Division, Toyota Motor Corporation)


Mr. Shimada and Mr. Ojima embarked on an inspiring visit to Lebanon – on a mission to deepen their understanding of the country and strengthening ties. BUMC has been a trusted representative of TMC and its brands for generations, offering a wide range of Toyota & Lexus vehicles in Lebanon. TMC’s delegation engaged in in-depth discussions and market visits with BUMC, focusing on market dynamics, customer insights and future growth opportunities. 


 This visit not only showcased TMC’s dedication to supporting the development of Lebanon’s automotive industry, but also demonstrated the renowned company’s appreciation for Lebanese charm and unwavering resilience in the face of challenges. Furthermore, TMC and BUMC reaffirmed Toyota’s commitment to providing high-quality vehicles and exceptional services to the Lebanese market.