About Us

What Drives Us Forward

Since its foundation, Toyota has been using its Guiding Principles to produce reliable vehicles and sustainable development of society by employing innovative and high quality products and services.



Toyota Global Vision

Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.


Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile.


We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way

Sharing the Toyota Way Values

Toyota’s spirit of manufacturing is being spread throughout the world as The Toyota Way.

The Tree Metaphor

The tree has been used to symbolize the Toyota Vision as the imagery of tree shows strength, gradual growth and bears fruit. Each part of the tree carries a special meaning. First, the Toyota principles are centralized at the tree roots serving as a compass for Toyota Motor Corporation’s strategies and operations. Rising from the trunk, the tree branches hold the twelve tenets that comprise the Toyota vision (symbolized by the tree fruits). Henceforth, the tree and all its components is a metaphor of how closely Toyota needs together to achieve success. Lastly, the tree grows near humans and for their benefit – a final allegory that Toyota exists to serve customers.

Toyota’s Philosophy: MOBILITY FOR ALL

In 2017, Toyota became the Global Partner of the Olympics and Paralympics Games and began aligning its shared values of human movement, excellence and friendship. Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true. This message is captured within the tagline, “Start Your Impossible” and symbolizes Toyota’s transformation from an automotive company to a mobility company. When you are free to move, anything is possible.

Toyota Roots

By any measure, Toyota has become the best automotive brand in the world and Toyota Motor Corporation developed into the best automotive manufacturer in the world ad one of the most globally successful companies. However, this modern leading company drove a long road since its humble beginnings as a textile machinery manufacturer in a remote village of Japan.


The founding father, Sakichi Toyoda built the best automatic loom using manufacturing principles later adopted by his son, Kiichiro who later expanded the commercial foundation to manufacturing vehicles. When Toyota branched into automobiles, grand rivals General Motors and Ford were industry leaders. However, gradually Toyota closed the gap and won the hearts of customers around the world with its new iconic models.


The rest became history.

Toyota Production System

The way Toyota Motor Corporation manufacturers vehicles is defined by the Toyota Production System (TPS). The purpose of the TPS is: “making the vehicle ordered by customers in the quickest and most efficient way, in order to deliver the vehicles as quickly as possible.” It is an internationally acclaimed Toyota manufacturing philosophy that aims to eliminate waste, while ensuring the best productivity (also referred to lean or just-in-time system). 


The TPS is divided into two core concepts: 


Jidoka (Japanese for “Automation with Human Touch”) is simply a method of spotting problems and taking prompt action to correct faults of any stage of the production process. 

Just-in-Time means making only what is needed, when it is needed, at every stage of the production. This ensures consistent quality, no waste and a smooth production flow.


Both concepts work together in tandem like the wheels in a car bearing distinctive yet equal weight to move the production line and Toyota Motor Corporation forward into success.


Company Name
Boustany United Machineries Company s.a.l.
Company Address
Headquarters Toyota-Lexus City, Main Damascus Highway, Hazmieh-Baabda, Lebanon
+961 5 959 996 (Headquarters)
Business Hours Showroom:
Monday to Friday – 8:00am ~ 5:00pm

Saturday – 8:00am ~ 1:30pm
After-Sales Center: :

Monday to Friday – 7:30am ~ 4:30pm

Saturday – 7:30am ~ 1:30pm

Founding Year:
CEO & Chairman
Dr. Fred G. Boustany
Mother Company
Toyota Motor Corporation