
Toyota Prius wins “Future of Motoring”
A Jury of fifteen independent motoring journalists from leading automotive publications throughout the Middle East and North Africa presented the Toyota Prius with the "Future of Motoring" award. The recognition is an illustration of Toyota's belief that hybrids can make a different to our future mobility and the planet's wellbeing.

Toyota Value
Toyota is proud of its award-winning family of vehicles. Learn more about Toyota’s recognition, awards and ratings below for best designs, value, reliability and safety.
Global Awards:
• Toyota is ranked as the 7th Top Global Brand by Interbrand
• Toyota is ranked as the Best Japanese brands for 2018 as per Interbrand
• Kelley Blue Book Official Guide recognizes Toyota as having the Best Resale Value, 2018
• Toyota is commended as the World’s Greenest Automaker, December 2017
• Toyota is again named The “ World’s Most Admired” Motor Vehicle Company by Fortune, February 2017
• Toyota 1st World’s Automotive Manufacturer in 2017
• Toyota is ranked as the Best Japanese brands for 2017 as per Interbrand
• Good Housekeeping Names Toyota Prius Two Eco “ Best New Hybrid” January 2017
• Toyota Leads the industry with the most IIHS 2017 “ Top Safety Pick+” Awards:
Toyota Prius
Toyota Corolla
Toyota Camry
• Toyota 1st World’s Largest Automotive Manufacturer in 2016
• Toyota is ranked as the Best Japanese brands for 2016 as per Interbrand
• Most Trusted Automotive Brand (2025): Toyota was voted as Canada’s Most Trusted Automotive Brand for the third consecutive year in the AutoTrader Awards.
• Best Resale Value (2024): Kelley Blue Book's KBB.com named Toyota as the brand with the Best Resale Value.
• Manufacturer of the Year (2024): TopGear.com honored Toyota for its "excitement and ambition" across its model range, highlighting vehicles like the all-new Land Cruiser, Prius, and GR Yaris.
• Toyota: Brand of the Year (2025): Toyota was named Brand of the Year for the third consecutive time at the 2024/25 Cars.co.za Consumer Awards, marking its fifth win in the program's history.
• Toyota: 6th Most Valuable Brand Globally (2024): In Interbrand's 2024 Best Global Brands report, Toyota secured the 6th position overall, maintaining its status as the world's most valuable automotive brand. The brand's value increased by 13% to $72.8 billion, reflecting its commitment to innovation and sustainability.
• Toyota: 6th Most Valuable Brand Globally (2023): Toyota retained its 6th place in Interbrand's 2023 rankings, with a brand value of $64.5 billion. This consistent performance underscores Toyota's strong global presence and brand equity.
• Best Manufacturer (2020): Autocar recognized Toyota for transforming into a maker of exciting, enthusiast-focused cars alongside dynamic everyday models.
Cars Segment Awards:
- Yaris:
- Toyota Yaris scooped ‘Best Sub-compact Sedan’ award at the Middle East Car of the Year awards 2019.
Yaris Cross:
- 2021 Euro NCAP & ANCAP 5-Star Safety Ratings – Commended for safety across multiple regions.
- 2022 World Urban Car of the Year – Celebrated for its suitability in urban environments and innovative design.
- Prius:
- 2017 Toyota Prius wins “Future of Motoring” during the Middle East Car of the Year Awards
- 2024:
- World Car Design of the Year – Recognized for its innovative design.
- MotorTrend Car of the Year – Celebrated for performance and efficiency.
- North American Car of the Year – Acknowledged for advancements in hybrid technology.
- Edmunds Top Rated Car – Praised for redesigned look and fuel efficiency.
- Kelley Blue Book Best New Model – Highlighted for value and innovation.
- Green Car of the Year (Prius Prime) – Recognized for eco-friendly features.
- Canadian Car of the Year – Honored for overall excellence.
- Car and Driver 10Best – Included in the prestigious list for 2024.
- 2025:
- Best Hybrid – Awarded by AutoTrader Canada for the second consecutive year.
- Corolla:
- 2018 Toyota Corolla wins a IIHS TSP (Insurance Institute for Highway safety Rating for 2018 Corolla, Vehicle Class Small Cars)
- 2018 Toyota Corolla received the NHTSA 5-star Overall Safety Rating
- 2018 Toyota Corolla is named the Highest Quality Compact Car as per J.D. Powers
- Toyota Corolla Scoops “Best Small Sedan” Award at 2018 Middle East Car of the Year Award
- 2025 Best Car for a Teen Driver – Recognized in the Parents Best Family Cars Awards for its suitability for young drivers.
GR Corolla:
- 2023 World Performance Car Finalist – Acknowledged in the World Car Awards for its performance capabilities.
Corolla Cross:
- 2021 IIHS Top Safety Pick+ – Recognized for exceptional safety features.
- 2022 South African Car of the Year – Honored for its performance and appeal in the South African market.
Camry:
- Toyota Camry crowned ‘Best Midsize Sedan’ at the Middle East Car of the Year awards 2019.
- 2018 Toyota Camry is an IIHS TSP+ when equipped with LED lights. (Insurance Institute for Highway safety Rating for 2018 Camry, Vehicle Class Midsize Cars.
- 2018 Toyota Camry received the NHTSA 5-star Overall Safety Rating. Government 5-star Safety administration’s (NHTSA’s) new car Assessment Program.
- 2016 Toyota Camry recognized as “Best Midsize Sedan” by Middle East Car of the Year (MECOTY Award).
- 2018 IIHS Top Safety Pick+ – Recognized for superior safety features.
- 2019 Best Midsize Sedan – Awarded at the Middle East Car of the Year Awards.
- 2024 Best Family Car – Honored in the MotorWeek Drivers' Choice Awards.
- 2025:
- Car of the Year – Named by the Detroit Free Press.
- CarBuzz Car of the Year – Recognized for its significant impact in the automotive industry.
- Best Family Sedan (2025):The Toyota Camry was recognized in the AutoTrader Awards for its family-friendly features and performance.
- 2019–2021:
- Golden Steering Wheel – Awarded by Auto Bild magazine in 2019.
- Car of the Year – Recognized by Esquire magazine.
- Car and Driver 10Best – Included in the list for 2020 and 2021.
Toyota GR Supra:
Crossover & SUV Segment Awards:
- RAV4:
- 2018 Toyota Rav4 is an IIHS TSP+ when equipped with LED lights. (Insurance Institute for Highway safety Rating for 2018 Rav4, Vehicle Class Small SUV).
- 2018 Toyota Rav4 received the NHTSA 5-star Overall Safety Rating. Government 5-star Safety administration’s (NHTSA’s) new car Assessment Program.
- 2018:
- IIHS Top Safety Pick+ – Recognized for superior safety features when equipped with LED lights.
- NHTSA 5-Star Overall Safety Rating – Acknowledged for overall vehicle safety.
- 2020:
- MotorWeek Drivers' Choice Award: Best Small Utility – Celebrated for its versatility and performance.
- 2023:
- NHTSA 5-Star Overall Safety Rating – Continued recognition for safety excellence.
- IIHS Top Safety Pick – Maintained high safety standards.
- 2024:
- Parents' Best Mid-size 5-Passenger SUV – Honored for family-friendly features and reliability.
- The all-new Toyota Rav4 was crowned Best Hybrid and New Car of the Year in the Automotive Management Awards, recognized for its technical excellence and design quality.
- 2017:
- Euro NCAP 5-Star Safety Rating – Achieved high ratings for occupant protection and active safety.
- Autocar 'Game Changer' Award – Recognized for its innovative design and impact on the crossover market.
- 2020 Company Car Today CCT100 Best Crossover – Celebrated for its hybrid efficiency and appeal to business motorists.
- 2024:
- Automotive Management Awards:
- Best Hybrid – Acknowledged for its advanced hybrid technology.
- New Car of the Year – Recognized for overall excellence in design and performance.
- 2024 Best Hybrid and New Car of the Year – Crowned in the Automotive Management Awards for technical excellence and design quality.
C-HR:
- Fortuner:
- 2017 Toyota Prius wins “Future of Motoring” during the Middle East Car of the Year Awards.
- 2017 Middle East Car of the Year (MECOTY) – Best Mid-Size SUV – Celebrated for its performance and suitability in the Middle Eastern market.
Hilux:
- 2017 Toyota Fortuner won distinction of best “Mid-Size SUV” by Middle East Car of the Year (MECOTY) Award.
Grand Highlander:
- 2024 Car and Driver 10Best – Included in the prestigious list for its outstanding qualities.
- 2025:
- Parents' Best Road Trip SUV – Recognized for comfort and features ideal for long journeys.
- The Toyota Grand Highlander Hybrid was named the top-rated SUV by Edmunds, praised for its fuel efficiency and spacious interior.
- 2023 Car of the Year – Received multiple accolades in Asia, including the Otomotif Award, GridOto Award, and Forwot Cars of the Year.
Innova:
Hybrid & Green Technology Awards:
2017:
Toyota Prius received the Middle East Car of the Year MECOTY Awards under the category of “The Future of Motoring”.
Toyota Prius Prime: Awarded the World Green Car title at the New York International Auto Show, marking Toyota's second consecutive win in this category.
Toyota Prius: Declared Canadian Green Car of the Year by the Automobile Journalists Association of Canada (AJAC), recognizing its blend of efficiency, style, and driving enjoyment.
Toyota Prius Plug-in: Acclaimed as Best Large Family Car in the Next Green Car Awards, highlighting its class-leading electric range and low CO₂ emissions.
2018:
Toyota Prius is an Insurance Institute for Highway Safety Top Safety Pick. (Insurance Institute for Highway safety Rating for 2018 Prius, Vehicle Class Small Cars).
Toyota Prius Received the NHTSA 5-Star Overall Safety Rating. Government 5-star Safety administration’s (NHTSA’s) new car Assessment Program.
2020:
Toyota Corolla: Named Green Car of the Year by Green Car Journal, acknowledging its exceptional efficiency and affordability in the hybrid segment.
Eco-Friendly Car of the Year (2020): Cars.com awarded the 2020 Toyota Corolla Hybrid this title, highlighting its high fuel efficiency and affordability.
Green Fleet Manufacturer of the Year (2020): Business Car Awards recognized Toyota for its efforts in providing environmentally focused products and services for fleet and business customers.
2022 Toyota Mirai: Recognized by AJAC with the Best Green Innovation Award for its zero-emissions hydrogen fuel cell system, underscoring Toyota's leadership in alternative fuel technologies.
2023:
Toyota: Received the AJAC Best Green Innovation Award for its 5th Generation self-charging hybrid electric powertrain, featured in the 2023 Prius and Corolla Cross Hybrid. This system offers improved performance while reducing weight and emissions.
Best Green Innovation Award (2023): The Automobile Journalists Association of Canada honored Toyota's 5th Generation self-charging hybrid system, featured in the 2023 Prius and Corolla Cross Hybrid, for its improved performance and efficiency.
2024 Toyota Prius: Honored as the North American Car of the Year, highlighting its advancements in hybrid technology and environmental performance.
2025 Toyota Prius: Awarded Best Hybrid by AutoTrader Canada for the second consecutive year, recognizing its exceptional fuel efficiency and eco-friendly design.