World's Best Selling Car - Corolla
1st Generation
1966 - 1970
A Car for Everyone
The year of 1966 was introduced with the catchphrase "the most wanted car by the market - presented to the world by bringing together the essence of Toyota's technology." It was developed by widely adopting technologies that were firsts for a domestically produced car and world firsts as a family car. No matter which car it was compared to, the Corolla's innovative features stood out and it always drew a crowd of onlookers wherever it was driven.
A Corolla with Even Greater Competence
To build upon the favorable reputation of the first generation and to further increase Corolla brand loyalty, meticulous attention was given to developing a vehicle that valued "the feel" and presented immediately noticeable advancements over its predecessor. Due to its popularity, production volume of the new model was dramatically increased, and in June 1970, the cumulative production total of Corollas reached one million units.
2nd Generation
1970 - 1974
3rd Generation
1974 - 1979
Emerging as a World-Class Car
The third generation Corolla was introduced with safety and comfort features equivalent to that of higher-grade vehicles, while maintaining the most important aspect of family cars - a high level of economic efficiency. This model leaned the status as the bestselling car domestically and globally. This new model cleared the strict emission standards for environmental pollution.
4th Generation
1979 - 1983
Corolla, One Step Ahead
In March 1979, the fourth generation Corolla was reborn, as a luxurious family car with superior overall performance to meet diverse user needs. The model was highly popular and it held the top position for the greatest number of passenger vehicles produced. Then in January 1983, exports reached 116 nations for a total export of 4,730,000 units. In March, the cumulative production total of Corollas reached 10 million units.
The Front-Wheel Drive Corolla
The fifth generation Corolla was developed to further strengthen the dominance of the Corolla as the bestselling car in the world. In the four years after its release, the Corolla successfully acquired the No. 1 position in domestic sales and also received favorable reputations overseas.
5th Generation
1983 - 1987
6th Generation
1987 - 1991
A Corolla Beyond Corolla
The catchphrase used in advertisements at that time was: "A new tale in Japanese vehicles has begun. The birth of the all-new Corolla, a new grade Toyota sedan." All areas of he new Corolla were completely renovated to go beyond its class. Thereby, the model achieved record success.
7th Generation
1991 - 1995
High-End, Impressive Corolla
This seventh generation Corolla debuted in June 1991 with the catchphrase "Big and Safety." In fact, models of this generation can still be seen on the road as it has maintained its image as a reliable vehicle, that can be treated by many even today.
Pursuing the Intrinsic Economic Efficiency of Family Cars
The eighth generation Corolla appeared on the market in May 1995 during a time when Japan was facing a sluggish economy, and strong considerations were being sought for the environment and economic efficiency. The Corolla - which with every generation as the best compact car - was developed again with the right size and a high level of quality.
8th Generation
1995 - 2000
9th Generation
2000 - 2006
Start from Scratch in Creation of New Value
The ninth generation Corolla was born and marketed with the catchphrase "New Century Value." Development leader, Takeshi Yoshida challenged the development team with the a theme of "start from scratch." With this theme, developments moved forward for a 21st century Corolla that built on its worldwide popularity but with daring new initiatives.
10th Generation
2006 - 2013
Renewed World's Bestselling Car
Forty years have passed since the first generation Corolla was introduced in 1966. Creating value for the new Corolla as a product was a challenge - and as a result, fundamental performance, safety, environment, reliability were strict principles for the new Corolla. The result was a vehicle all customers would be proud to drive.
Renewed World's Bestselling Car
Forty years have passed since the first generation Corolla was introduced in 1966. Creating value for the new Corolla as a product was a challenge - and as a result, fundamental performance, safety, environment, reliability were strict principles for the new Corolla. The result was a vehicle all customers would be proud to drive.
11th Generation
2013 - 2019
12th Generation
2019 -
A New Era of Style, Safety & Driving Excitement
The twelfth generation Corolla ushers in a new era of style, safety, and excitement that is set to bring delight. The new Corolla is built on the Toyota New Global Architecture (TNGA) platform, for a rewarding driving experience. Adding to the Corolla's globally renowned quality, desirability and reliability - the all-new model delivers the more emotional values that our customers aspire to by combining a distinctive design and interior refinements.