LET'S CREATE TOMORROW
Let’s look back at the history of Toyota Motor Corporation (Toyota & Lexus) and its partnership with the Boustany family in Lebanon to trace back the path to modern-day success.
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Taking on the Automotive Business
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1918
Toyota
Sakichi Toyoda established the Toyota spinning and weaving company after inventing Japanese first power loom though the help of his son, Kiichiro Toyoda.
Sakichi Toyoda established the Toyota spinning and weaving company after inventing Japanese first power loom though the help of his son, Kiichiro Toyoda. This company eventually became the foundations of Toyota Motor Corporation; a transition where many key production principles later became a part of the Toyota Production system, like jidoka, which means the machine stops itself when a problem occurs.
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1921
Lebanon
Wadih El Safi Lebanese singer, songwriter, composer and actorwas born.
Wadih El Safi Lebanese singer, songwriter, composer and actorwas born. He was a Lebanese icon and the forefather of the country's musical culture. Many years later, he collaborated with Toyota Lebanon for a music video promoting the Lebanese environment.
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1923
Lebanon
Jubran Khalil Jubran a Lebanese American writer, poet and visual artistpublished his most famous work, The Prophet.
Jubran Khalil Jubran a Lebanese American writer, poet and visual artistpublished his most famous work, The Prophet.
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1924
BUMC
Georges R. Boustany introduces cars to the Middle East through a holding representing Chrysler, Dodge, Simca, Ford, Desola.
Georges R. Boustany introduces cars to the Middle East through a holding representing Chrysler, Dodge, Simca, Ford, Desola, and Valiant. He led the first generations of Boustany’s within the automotive segment.
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1935
Lebanon
Fairouz was born; she became an influential Lebanese signer and most admired performer in Arab World.
Fairouz was born; she became an influential Lebanese signer and most admired performer in Arab World.
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1936
Toyota
Toyota’s iconic logo was invented; the logo featured eight strokes, which is considered to be of good fortune.
Toyota’s iconic logo was invented; the logo featured eight strokes, which is considered to be of good fortune.
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1936
Toyota
Toyota starts exporting its vehicles outside of Japan.
Toyota starts exporting its vehicles outside of Japan.
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1937
Toyota
Toyota Motor Corporation is established and founded by Kiichiro Toyoda from his father’s company.
Toyota Motor Corporation is established and founded by Kiichiro Toyoda from his father’s company, Toyota Industries to create automobiles; the Toyoda Model AA was the first production passenger car
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1937
Toyota
Toyota Motor Corporation is established and founded by Kiichiro Toyoda from his father’s company, Toyota Industries to create automobiles; the Toyoda Model AA was the first production passenger car.
Toyota Motor Corporation is established and founded by Kiichiro Toyoda from his father’s company, Toyota Industries to create automobiles; the Toyoda Model AA was the first production passenger car.
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1938
Toyota
TOYOTA “Just-in-Time system” launched, a manufacturing philosophy with the goal of complete elimination of waste, where “only what is needed, when it is needed, and in the amount is needed” is produced.
TOYOTA “Just-in-Time system” launched, a manufacturing philosophy with the goal of complete elimination of waste, where “only what is needed, when it is needed, and in the amount is needed” is produced.
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1943
Lebanon
Lebanon celebrates its independence and end of the French mandate over Lebanon.
Lebanon celebrates its independence and end of the French mandate over Lebanon.
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1945
Lebanon
World War II ends.
World War II ends.
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1951
Toyota
The Land Cruiser Model BJ Series is born for military use through a procurement for the U.S. military.
The Land Cruiser Model BJ Series is born for military use through a procurement for the U.S. military. In response, Toyota began designing a truck with a B-type gasoline powered water-cooled in-line 6-cylinder 3,386cc engine, installed on a SB-type 1-ton truck chassis. The original Toyota Land Cruiser eventually pioneered the automotive segment and has the longest running history in the Toyota lineup.
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1955
Lebanon
The first culture event is held in Lebanon, The Baalbeck International Festival.
The first culture event is held in Lebanon, The Baalbeck International Festival. Since then visitors have been returning to the ancient city to attend cultural events ramping from opera, classical music, dance and modern music such as jazz.
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1956
Toyota
Toyota successfully penetrates in all overseas markets, expanding the Toyota brand into many export destinations from North America, Latin America, Europe, Africa, Asia & Oceania and the Middle East.
Toyota successfully penetrates in all overseas markets, expanding the Toyota brand into many export destinations from North America, Latin America, Europe, Africa, Asia & Oceania and the Middle East.
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1959
Lebanon
Casino du Liban first opens its doors.
Casino du Liban first opens its doors.
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1961
Lebanon
Lebanese writer, Said Akl wrote his book, Yarak - using his unique style for the Lebanese language using the Latin alphabet, rather than Arabic one.
Lebanese writer, Said Akl wrote his book, Yarak - using his unique style for the Lebanese language using the Latin alphabet, rather than Arabic one. He argued that the Lebanese language was not only influenced by Arabic - but also by Phoenician languages.
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1964
Toyota
The Corona RT40 is launched; in many countries the vehicle was among Toyota’s first international exports and shortly led the way for the iconic Toyota Corolla many years later.
The Corona RT40 is launched; in many countries the vehicle was among Toyota’s first international exports and shortly led the way for the iconic Toyota Corolla many years later.
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1965
Lebanon
The Téléphérique in Jounieh is built transporting people to Harrisa.
The Téléphérique in Jounieh is built transporting people to Harrisa.
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1966
Toyota
First generation of Toyota Corolla introduced with catchphrase “Most Wanted Car by the Market” which is still true today.
First generation of Toyota Corolla introduced with catchphrase “Most Wanted Car by the Market” which is still true today.
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1966
BUMC
First Generation of the Boustany Family: Georges R. Boustany starts representing Toyota automotives with his sons.
First Generation of the Boustany Family: Georges R. Boustany starts representing Toyota automotives with his sons.
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1966
BUMC
Beirut Representative Office Opened.
Beirut Representative Office Opened.
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1967
Lebanon
Brigitte Bardot visits Lebanon, a trip where she ventured throughout Lebanon from the downtown souks to Byblos.
Brigitte Bardot visits Lebanon, a trip where she ventured throughout Lebanon from the downtown souks to Byblos.
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1967
BUMC
Second Generation of the Boustany Family: Philip G. Boustany (son of Georges Boustany) made the strategic decision to focus solely on Japanese automaker, Toyota.
Second Generation of the Boustany Family: Philip G. Boustany (son of Georges Boustany) made the strategic decision to focus solely on Japanese automaker, Toyota.
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1967
Toyota
Toyota 2000GT launches, and makes its debut at the Tokyo Motor Show. The vehicle was a limited-production, two -seat, and hardtop coupé.
Toyota 2000GT launches, and makes its debut at the Tokyo Motor Show. The vehicle was a limited-production, two -seat, and hardtop coupé.
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1968
Toyota
The Toyota Hilux is introduced and since then, the pick-up has been renowned for its durability, toughness, and high-quality interior.
The Toyota Hilux is introduced and since then, the pick-up has been renowned for its durability, toughness, and high-quality interior.
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1971
Lebanon
Miss Lebanon, Georgina Rizk was crowned as Miss Universe, her beauty enamored by all.
Miss Lebanon, Georgina Rizk was crowned as Miss Universe, her beauty enamored by all.
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1974
Toyota
The Toyota Corolla becomes the world’s best selling vehicle.
The Toyota Corolla becomes the world’s best selling vehicle.
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1976
BUMC
Beirut Representative Office closed due to country’s turmoil.
Beirut Representative Office closed due to country’s turmoil.
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1978
Toyota
The Toyota Supra is born; the styling derived from the Toyota Celica but longer, wider, and more powerful. Arguably, it became Toyota’s most famous sports car.
The Toyota Supra is born; the styling derived from the Toyota Celica but longer, wider, and more powerful. Arguably, it became Toyota’s most famous sports car.
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1982
Toyota
Toyota Camry, the iconic mid-size passenger sedan, production commences. The mid-size passenger vehicle quickly became a household name due to its production of higher quality materials.
Toyota Camry, the iconic mid-size passenger sedan, production commences. The mid-size passenger vehicle quickly became a household name due to its production of higher quality materials.
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1983
Lexus
Toyota Motor Corporation Chairman, Mr. Eiji Toyoda sets out with an ambitious goal -- to create a luxury vehicle that challenges the European foothold in the segment.
Toyota Motor Corporation Chairman, Mr. Eiji Toyoda sets out with an ambitious goal -- to create a luxury vehicle that challenges the European foothold in the segment.
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1987
Toyota
50th Anniversary since Toyota Motor Corporation’s foundation is marked.
50th Anniversary since Toyota Motor Corporation’s foundation is marked.
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1989
Lexus
Lexus is launched in North America with its debut of the luxury flagship Lexus LS 400 in Germany, the home turf to its fiercest competitors,and a commitment to pursue perfection.
Lexus is launched in North America with its debut of the luxury flagship Lexus LS 400 in Germany, the home turf to its fiercest competitors,and a commitment to pursue perfection.
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1989
Toyota
The new Toyota mark and logo are introduced, symbolizing the undisputed reliability and progressiveness of all Toyota-brand cars. The design comprised of three ellipses.
The new Toyota mark and logo are introduced, symbolizing the undisputed reliability and progressiveness of all Toyota-brand cars. The design comprised of three ellipses. The inner horizontal and vertical ellipses represent customers' expectations and car manufacturer's ideal, respectively, which are firmly interlocked to form the letter T (for Toyota). The outer ellipse signifies the global expanse of Toyota's advanced technology and its infinite potential for growth.
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1989
Lexus
First Lexus television advertisement for the Lexus LS400 hits the mark with an unforgettable demonstration at Lexus under the tagline: “ Restless Pursuit of Perfection.”
First Lexus television advertisement for the Lexus LS400 hits the mark with an unforgettable demonstration at Lexus under the tagline: “ Restless Pursuit of Perfection.”
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1990
Lebanon
Lebanese Civil war ends.
Lebanese Civil war ends.
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1991
Lexus
Lexus outsells both Mercedes-Benz and BMW; thereby becoming the best-selling luxury brand in the United Sates.
Lexus outsells both Mercedes-Benz and BMW; thereby becoming the best-selling luxury brand in the United Sates.
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1994
Lebanon
Reconstruction for Beirut Downtown after its destruction from the Civil War.
Reconstruction for Beirut Downtown after its destruction from the Civil War.
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1994
Lexus
The completely redesigned second generation.
The completely redesigned second generation, Lexus LS 400 becomes available, and although it retained the tradition and strong visual identity of its predecessor -- more than 90% of the components were either new or revamped.
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1996
Lexus
The Lexus LX 450, Lexus’s first sport utility vehicle makes its debut.
The Lexus LX 450, Lexus’s first sport utility vehicle makes its debut. At the time of its release, amenities included leather seats and seating for seven passengers in three rows. The third row could be folded to the side and the second row folded down for further space. The vehicle was pre-wired for the Lexus remote telephone system, and had a remote entry key system.
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1996
Lebanon
Casino du Liban reopens its doors again.
Casino du Liban reopens its doors again.
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1997
Toyota
The Toyota Prius, the world’s first hybrid vehicle, makes its debut into a greener world.
The Toyota Prius, the world’s first hybrid vehicle, makes its debut into a greener world.
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1997
Lebanon
Pope John Paul II visits Lebanon.
Pope John Paul II visits Lebanon.
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1997
Toyota
The Toyota Camry earns the title of the number one selling passenger car in America.
The Toyota Camry earns the title of the number one selling passenger car in America.
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1998
Lexus
During the 1995 tariff discussions, plans were being made for a crossover SUV model later bringing way to the brand’s Lexus RX 300.
During the 1995 tariff discussions, plans were being made for a crossover SUV model later bringing way to the brand’s Lexus RX 300. The RX is accredited to being among the first models within the luxury crossover segment.
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1999
Lexus
Series of Entry Level Sport Sedan Lexus IS line is introduced; positioned as an entry-level sports model.
Series of Entry Level Sport Sedan Lexus IS line is introduced; positioned as an entry-level sports model.
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Entering A New Millenium
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2001
BUMC
Third Generation of the Boustany Family: Philip G. Boustany’s sons, led by Dr. Fred started a new company, Boustany United Machineries Company s.a.l. marking a new era in the family history.
Third Generation of the Boustany Family: Philip G. Boustany’s sons, led by Dr. Fred started a new company, Boustany United Machineries Company s.a.l. marking a new era in the family history.
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2001
Toyota
The “Toyota Way” is announced - summing up the philosophy, values and manufacturing ideals.
The “Toyota Way” is announced - summing up the philosophy, values and manufacturing ideals. All principles are divided in two areas: Continuous Improvement and Respect for People. Since then several books and case studies have been made on this concept.
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2001
BUMC
BUMC opens Tahwita, a facility designed for after-sales facility: Service and Parts (counter and warehouse) following the Toyota standards and best practices.
BUMC opens Tahwita, a facility designed for after-sales facility: Service and Parts (counter and warehouse) following the Toyota standards and best practices.
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2001
BUMC
BUMC opens its showroom in Hazmieh, on the Main Damascus Highway, and eventually becomes a landmark for the Hazmieh area.
BUMC opens its showroom in Hazmieh, on the Main Damascus Highway, and eventually becomes a landmark for the Hazmieh area.
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2002
Lexus
The luxury brand, Lexus is introduced to Lebanon after painstaking product preparation, market research, and marketing. Customer satisfaction was considered the optimal goal.
The luxury brand, Lexus is introduced to Lebanon after painstaking product preparation, market research, and marketing. Customer satisfaction was considered the optimal goal.
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2002
Toyota
The Toyota Land Cruiser Model 120 Series is born with further enhanced outstanding drivability under grueling conditions. The quality of the interior and exterior has also been thoroughly refined for a pleasant on-road driving experience that looks set to create a new legacy in the Land Cruiser Prado tradition.
The Toyota Land Cruiser Model 120 Series is born with further enhanced outstanding drivability under grueling conditions. The quality of the interior and exterior has also been thoroughly refined for a pleasant on-road driving experience that looks set to create a new legacy in the Land Cruiser Prado tradition.
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2002
BUMC
Group photo in front of Hazmieh showroom.
Group photo in front of Hazmieh showroom.
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2002
BUMC
Interview with BUMC President & CEO, Dr. Fred G. Boustany televised by LBC and Future TV about Toyota’s earliest strategies in Lebanon.
Interview with BUMC President & CEO, Dr. Fred G. Boustany televised by LBC and Future TV about Toyota’s earliest strategies in Lebanon.
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2002
Toyota
Toyota enters Formula One team
Toyota enters Formula One team
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2002
BUMC
The Toyota RAV4, the world’s finest compact crossover, arrives to Lebanon.
The Toyota RAV4, the world’s finest compact crossover, arrives to Lebanon. The compact SUV was created for consumers who wanted the benefits of a SUV such as increased cargo room, higher visibility and the option of full-time four-wheel drive, along with the fuel economy and maneuverability of a compact vehicle.
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2003
Lexus
Lexus L-finesse is first introduced, a design philosophy which ensures that every Lexus displays breakthrough engineering with elegant contours and interiors.
Lexus L-finesse is first introduced, a design philosophy which ensures that every Lexusdisplays breakthrough engineering with elegant contours and interiors. Three areas of design are addressed: Seamless Anticipation, Incisive Simplicity and Intriguing Elegance - all together build a luxurious vehicle that stands out above the rest.
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2003
BUMC
BUMC Welcomes Mr. Hasebe to Lebanon and is welcomed by Lebanon’s finest Toyota-certified technicians.
BUMC Welcomes Mr. Hasebe to Lebanon and is welcomed by Lebanon’s finest Toyota-certified technicians.
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2003
Lexus
BUMC holds its first prestigious Lexus Golfing Tournament.
BUMC holds its first prestigious Lexus Golfing Tournament.
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2003
BUMC
A press conference was held at the Toyota showroom in Hazmieh announcing the "Toyota Corolla WRC Dado Team." The car was revealed to the attendees by Dado's team and BUMC.
A press conference was held at the Toyota showroom in Hazmieh announcing the "Toyota Corolla WRC Dado Team." The car was revealed to the attendees by Dado's team and BUMC.
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2004
BUMC
Toyota stand during the Motor Show in Lebanon.
Toyota stand during the Motor Show in Lebanon.
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2004
Lexus
Lexus stand display and crowds during the Motor Show in Lebanon.
Lexus stand display and crowds during the Motor Show in Lebanon.
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2004
Toyota
Toyota's new, breakthrough hybrid technology, "Hybrid Synergy Drive," debuted in the all-new 2004 Prius.
Toyota's new, breakthrough hybrid technology, "Hybrid Synergy Drive," debuted in the all-new 2004 Prius.
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2004
Toyota
Toyota Motor Corporation launches Partner Robot project.
Toyota Motor Corporation launches Partner Robot project, designed with the goal is to build robots that embody "kindness" and "intelligence" and that will be able to assist with human activities in applications such as assistance, elderly care, manufacturing, and mobility.
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2004
Lexus
Lexus develops Lexus Hybrid Drive, described as a smart.
Lexus develops Lexus Hybrid Drive, described as a smart, fuel-saving technology that switches seamlessly and automatically between the electric motor and petrol engine. By monitoring driving conditions, it intelligently manages the flow of power from both sources and can also detect when to combine the two for maximum efficiency and on-road performance.
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2004
BUMC
Lexus Fashion Show for designer, Adiba Mahboub held in March featuring the stylish Lexus convertible.
Lexus Fashion Show for designer, Adiba Mahboub held in March featuring the stylish Lexus convertible.
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2004
BUMC
BUMC holds its second prestigious Lexus Golfing Tournament bringing together golf and automotive enthusiasts alike.
BUMC holds its second prestigious Lexus Golfing Tournament bringing together golf and automotive enthusiasts alike.
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2005
Toyota
Global cumulative sales of the Toyota Camry top 10 million units.
Global cumulative sales of the Toyota Camry top 10 million units.
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2005
BUMC
BUMC President & CEO, Dr. Fred G. Boustany speaks at the employee retreat with the message, “Building Our Future Together.”
BUMC President & CEO, Dr. Fred G. Boustany speaks at the employee retreat with the message, “Building Our Future Together.”
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2006
Toyota
Toyota Motor Corporation becomes the largest global automaker
Toyota Motor Corporation becomes the largest global automaker
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2006
BUMC
The Toyota Yaris hatchback hits Lebanon’s streets and becomes a household favorite. Since day one, the Toyota Yaris hatchback has never comprised passenger safety.
The Toyota Yaris hatchback hits Lebanon’s streets and becomes a household favorite. Since day one, the Toyota Yaris hatchback has never comprised passenger safety.
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2006
Toyota
Toyota Motor Corporation launches the Toyota FJ Cruiser. The SUV originated as a concept car - but eventually was realized to production and achieved a cult following.
Toyota Motor Corporation launches the Toyota FJ Cruiser. The SUV originated as a concept car - but eventually was realized to production and achieved a cult following.
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2007
Lexus
Lexus launches its own F-Marque performance division with the debut of the IS F sport sedan.
Lexus launches its own F-Marque performance division with the debut of the IS F sport sedan. The Lexus F marque represents the high-performance division of cars produced by Lexus. The F marque refers to Flagship and Fuji Speedway, the chief test site of Lexus performance vehicle development in Oyama, Japan.
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2008
BUMC
Inauguration of Verdun branch and 3-S facility featuring Sales, Service and Spare Parts.
Inauguration of Verdun branch and 3-S facility featuring Sales, Service and Spare Parts.
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2008
Toyota
BUMC introduces the Toyota Prius -- the first hybrid car in Lebanon.
BUMC introduces the Toyota Prius -- the first hybrid car in Lebanon.
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2008
Lexus
The all-new, and powerful LX 570 is launched.
The all-new, and powerful LX 570 is launched
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2008
BUMC
BUMC organizes the Jeita Grotto Concert to support the Seven Wonders Concert.
BUMC organizes the Jeita Grotto Concert to support the Seven Wonders Concert. Lebanese-American pianist and composer, Guy Manoukian, performed the classical music concert. The event was part of a campaign to designate the Jeitta Grotto as one of the seven natural wonders of the world.
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2009
Toyota
Mr. Akio Toyota becomes President and CEO of Toyota Motor Corporation. Grandson of the founder, the avid racecar driver speeds Toyota Motor Corporation into a new era.
Mr. Akio Toyota becomes President and CEO of Toyota Motor Corporation. Grandson of the founder, the avid racecar driver speeds Toyota Motor Corporation into a new era.
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2009
Lexus
Lexus LFA is launched as the brand’s first super car.
Lexus LFA is launched as the brand’s first super car.
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2009
Lexus
Lexus introduces the all-new RX 350 luxury utility vehicle, thereby reinventing the crossover that pioneered the segment itself.
Lexus introduces the all-new RX 350 luxury utility vehicle, thereby reinventing the crossover that pioneered the segment itself.
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2009
Lexus
Lexus celebrates its 20th anniversary.
Lexus celebrates its 20th anniversary.
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2010
BUMC
BUMC opens its Body Shop Center in Mkalles - a state-of-the-art facility that meets the workmanship and accreditations of Toyota Motor Corporation.
BUMC opens its Body Shop Center in Mkalles - a state-of-the-art facility that meets the workmanship and accreditations of Toyota Motor Corporation. The technicians undergo extensive training using Toyota Genuine Parts that deliver both the utmost safety and quality.
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2010
BUMC
Fourth Generation of the Boustany Family: Mr. Philip F. Boustany joins BUMC, adding a dynamic spirit into the company.
Fourth Generation of the Boustany Family: Mr. Philip F. Boustany joins BUMC, adding a dynamic spirit into the company.
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2010
BUMC
Inauguration of Zalka branch, state of the art facility featuring Sales, Service & Spare Parts.
Inauguration of Zalka branch, state of the art facility featuring Sales, Service & Spare Parts.
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Leaping Forward
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2011
Toyota
Toyota unveils new road safety technologies originating from Toyota’s Collaborative Safety Research Center.
Toyota unveils new road safety technologies originating from Toyota’s Collaborative Safety Research Center. The research has made meaningful contributions to auto safety industry-wide, including research into human factors on vehicle safety, the efficacy of different passive and active safety systems, as well general collection on data and tools to analyze driving patterns.
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2011
Lexus
Lexus debuts a sportier look and new identity of the brand, the spindle grille with the launch of the new GS 350.
Lexus debuts a sportier look and new identity of the brand, the spindle grille with the launch of the new GS 350.
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2011
Toyota
The earthquake and tsunami in Japan take a heavy toll on Toyota Motor Corporation and its global operations.
The earthquake and tsunami in Japan take a heavy toll on Toyota Motor Corporation and its global operations, with many plants experiencing an interruption in production. Nevertheless, the largest automaker demonstrates its resilience under turmoil.
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2011
Lebanon
The Zaitunay Bay Promenade opens along the waterfront featuring shops and restaurants.
The Zaitunay Bay Promenade opens along the waterfront featuring shops and restaurants.
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2012
Lexus
The all-new 2013 Lexus LS is the first Lexus to feature the Shimamoku trim(Japanese for “stripped wood”).
The all-new 2013 Lexus LS is the first Lexus to feature the Shimamoku trim (Japanese for “stripped wood”). The process involves alternating layers of dark and light wood in a process that involves 67 manufacturing steps in the course of thirty-eight days.
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2012
Toyota
75th anniversary of Toyota Motor Corporation’s foundation is marked.
75th anniversary of Toyota Motor Corporation’s foundation is marked.
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2012
BUMC
Toyota’s eagerly awaited sports car, GT86 makes its debut in Lebanon -- heavily embedded with Toyota’s sporting and racing roots.
Toyota’s eagerly awaited sports car, GT86 makes its debut in Lebanon -- heavily embedded with Toyota’s sporting and racing roots.
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2012
BUMC
Fourth Generation of the Boustany Family: Ms. Maria R. Boustany joins BUMC.
Third Generation of the Boustany Family: Ms. Maria R. Boustany joins BUMC.
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2012
BUMC
BUMC inaugurates its sub-dealer in Tyr, Fares South Car and 3-S facility featuring Sales, Service, Spare Parts and Body Shop.
BUMC inaugurates its sub-dealer in Tyr, Fares South Car and 3-S facility featuring Sales, Service, Spare Parts and Body Shop.
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2013
BUMC
Fourth Generation of the Boustany Family: Mr. Michael G. Boustany joins BUMC.
Third Generation of the Boustany Family: Mr. Michael G. Boustany joins BUMC.
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2013
Lexus
Intersect by Lexus opens its first flagship space in Tokyo, Japan. The three-story building features a restaurant, garage, lounge and clubroom; all featuring Lexus design elements and technologies.
Intersect by Lexus opens its first flagship space in Tokyo, Japan. The three-story building features a restaurant, garage, lounge and clubroom; all featuring Lexus design elements and technologies.
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2013
Toyota
Toyota i-Road concept is revealed during 2013 Geneva Motor Show. The new concept in urban mobility offers the convenience of a motorbike and the comfort of a car. The ultra compact size also is very environmentally friendly with zero CO2 emissions.
Toyota i-Road concept is revealed during 2013 Geneva Motor Show. The new concept in urban mobility offers the convenience of a motorbike and the comfort of a car. The ultra compact size also is very environmentally friendly with zero CO2 emissions.
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2013
BUMC
BUMC launches 11th generation of Corolla, exceeding customer’s expectations with sophisticated new look.It has become the world’s most popular car reaching 1.22 million sales.
BUMC launches 11th generation of Corolla, exceeding customer’s expectations with sophisticated new look.It has become the world’s most popular car reaching 1.22 million sales.
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2013
BUMC
BUMC sports club founded organizing adventures and competitions for the official IFJ club and GT86.
BUMC sports club founded organizing adventures and competitions for the official IFJ club and GT86.
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2014
BUMC
Among the year’s Best Global Brands as launched by the prestigious association.
Among the year’s Best Global Brands as launched by the prestigious association, Interbrand is Toyota ranked at the 5th best global brand with a growth of 16%. Toyota’s ranking also marks another achievement of being the only automotive brand to reach the top five brands.
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2014
Lexus
Launch of the fast-powered IS 250 and IS 350. Lexus successfully recaptures the sporty soul of the original first generation sport sedan.
Launch of the fast-powered IS 250 and IS 350. Lexus successfully recaptures the sporty soul of the original first generation sport sedan.
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2014
Toyota
The Toyota Mirai, the world’s first mass-produced hydrogen fuel cell vehicle is unveiled.
The Toyota Mirai, the world’s first mass-produced hydrogen fuel cell vehicle is unveiled.
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2015
Toyota
The International Olympic Committee announces Toyota as a Global Partner of the Tokyo Olympics Games in 2020.
The International Olympic Committee announces Toyota as a Global Partner of the Tokyo Olympics Games in 2020.
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2015
Lexus
The second Intersect by Lexus store is opened in Dubai.
The second Intersect by Lexus store is opened in Dubai. The concept store, restaurant and lounge is a place where creative minds can meet and share ideas; where inspired people intersect with sublime expressions of culture to experience amazing.
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2015
Toyota
Toyota Motor Corporation remains for three consecutive years the world’s top selling automotive manufacturer.
Toyota Motor Corporation remains for three consecutive years the world’s top selling automotive manufacturer.
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2015
Lebanon
The Cedars International Festival is revived, since its interruption caused by the Lebanese war.
The Cedars International Festival is revived, since its interruption caused by the Lebanese war. The former glory of the Cedars Forest is revived and many prestigious Lebanese icons performed on the stage.
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2015
Lexus
BUMC launches the Lexus NX, first entry into the compact crossover targeted to appeal to new customers seeking the perfect SUV for an urban lifestyle.
BUMC launches the Lexus NX, first entry into the compact crossover targeted to appeal to new customers seeking the perfect SUV for an urban lifestyle.
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2015
Toyota
The Toyota Hilux releases its 8th Generation.
The Toyota Hilux releases its 8th Generation; the new model showcases a new identity that lives up to its iconic legend while providing a redefined toughness. The popular model has accumulated 16 million sales worldwide.
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2016
BUMC
Inauguration of Zahle Sub Dealer and 3s facility featuring Sales, Service, Spare Parts & Body Shop
Inauguration of Zahle Sub Dealer and 3s facility featuring Sales, Service, Spare Parts & Body Shop
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2016
Lebanon
The “Virtual Reality” campaign in Lebanon is launched with the aim of promoting Lebanon’s beauty and touristic landmarks.
The “Virtual Reality” campaign in Lebanon is launched with the aim of promoting Lebanon’s beauty and touristic landmarks.
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2016
BUMC
BUMC launches the first compact crossover, Toyota C-HR.The SUV was so popular that it had a three month waiting list.
BUMC launches the first compact crossover, Toyota C-HR.The SUV was so popular that it had a three month waiting list.
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2016
BUMC
With the objective of accommodating its customers, BUMC, the exclusive distributor of Toyota and Lexus in Lebanon, has launched the expansion of its 3-S (Sales, Service & Spare Parts) Branch in Verdun. The newly developed Service center and Spare Parts counter are located conveniently in the heart of Beirut in Chouran - Unesco.
With the objective of accommodating its customers, BUMC, the exclusive distributor of Toyota and Lexus in Lebanon, has launched the expansion of its 3-S (Sales, Service & Spare Parts) Branch in Verdun. The newly developed Service center and Spare Parts counter are located conveniently in the heart of Beirut in Chouran - Unesco.
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2016
BUMC
Acclaimed composer, Mr. Elias Rahbani creates a corporate anthem for BUMC.
Acclaimed composer, Mr. Elias Rahbani creates a corporate anthem for BUMC.
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2016
Lexus
Lexus announced that the brand will be releasing a new flagship vehicle, the world class luxury coupe, Lexus LC 500. The vehicle features a breakthrough Multi-Transmission to deliver instant torque.
Lexus announced that the brand will be releasing a new flagship vehicle, the world class luxury coupe, Lexus LC 500. The vehicle features a breakthrough Multi-Transmission to deliver instant torque, although the Lexus LC has a very limited worldwide production, it is also available within the Lebanese market.
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2017
Toyota
Worldwide sales of Toyota Hybrids surpass 10 Million units.
Worldwide sales of Toyota Hybrids surpass 10 Million units.
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2017
BUMC
Inauguration of Halat Sub Dealer and 3-S facility featuring Sales, Service and Spare Parts.
Inauguration of Halat Sub Dealer and 3-S facility featuring Sales, Service and Spare Parts.
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2017
BUMC
BUMC launches “Kourana Ajmal” competition in Chouf Area. "Kourana Ajmal" is an environmental competition to decorate the most beautiful balcony in the area of six Chouf municipalities.
BUMC launches “Kourana Ajmal” competition in Chouf Area. "Kourana Ajmal" is an environmental competition to decorate the most beautiful balcony in the area of six Chouf municipalities, a novel concept in Lebanon.
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2017
BUMC
BUMC participates for the first time within Toyota Global Dream Art Contest inviting Lebanese Children to Share their creativity and draw their dream car.
BUMC participates for the first time within Toyota Global Dream Art Contest inviting Lebanese Children to Share their creativity and draw their dream car.
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2018
BUMC
BUMC hosts a group of student to learn more about hybrid synergy drive.
BUMC hosts a group of student to learn more about hybrid synergy drive.
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2018
BUMC
The Toyota Prius c makes its debut in Tripoli. Guests and car fanatics alike in Tripoli learned more about the Toyota Prius c and its hybrid synergy drive.
The Toyota Prius c makes its debut in Tripoli. Guests and car fanatics alike in Tripoli learned more about the Toyota Prius c and its hybrid synergy drive. According to Dr. Fred G. Boustany, President & CEO of BUMC s.a.l., “Toyota and the Boustany family have a long history and evolution, in Lebanon and also in Tripoli. Toyota as a brand underwent an evolution with its design, safety, technology and engineering - and for these reasons it has become the number one manufacturer in the world.
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2018
Lexus
The Lexus UX, a subcompact luxury crossover from Lexus, is introduced during the Geneva Motor Show. The name UX stands for Urban Explorer and boasts a bold and stylish design that blends an expressive body with a compact size.
The Lexus UX, a subcompact luxury crossover from Lexus, is introduced during the Geneva Motor Show. The name UX stands for Urban Explorer and boasts a bold and stylish design that blends an expressive body with a compact size.
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2018
Toyota
BUMC s.a.l. is awarded 2017 Distributor Marketing Award by Toyota Motor Corporation. This award was received for six consecutive years.
BUMC s.a.l. is awarded 2017 Distributor Marketing Award by Toyota Motor Corporation. This award was received for six consecutive years.
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2018
BUMC
BUMC participates in the 12th Toyota Dream Art Competition.
BUMC participates in the 12th Toyota Dream Art Competition.
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2018
Lexus
Toyota Launches New Yaris with Stylish and Bold Look to Set New Benchmarks for Compact Sedan Featuring advanced and emotional design and offering superior comfort along with uncompromising blend of quality and durability.
Toyota Launches New Yaris with Stylish and Bold Look to Set New Benchmarks for Compact Sedan Featuring advanced and emotional design and offering superior comfort along with uncompromising blend of quality and durability, the new Yaris delivers a true Toyota experience to reinforce the car’s position in the region’s automotive market.
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2018
Lexus
Embassy of Japan Celebrates Emperor’s Birthday. The Embassy of Japan celebrated the Emperor’s Day at the Phoenicia Hotel in Beirut.
Embassy of Japan Celebrates Emperor’s Birthday. The Embassy of Japan celebrated the Emperor’s Day at the Phoenicia Hotel in Beirut, Lebanon amongst diplomats, Lebanese businesses (who distribute and market Japanese brands), government and embassy officials. The Emperor’s Day is a public holiday during the Japanese year celebrated on the birthday of the reigning Emperor. BUMC s.a.l. was invited to showcase the all-new Lexus ES300 hybrid for the first time.
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2019
Toyota
Toyota Hilux Steals Show Claiming Victory at 2019 Dakar Rally. From the Arabian Desert, to the frozen polar wastes, Toyota’s vehicles proved themselves as trusted top performers, whatever the environment.
Toyota Hilux Steals Show Claiming Victory at 2019 Dakar Rally. From the Arabian Desert, to the frozen polar wastes, Toyota’s vehicles proved themselves as trusted top performers, whatever the environment. Now it has gone further in its world-conquering achievements by claiming Toyota’s first victory in the 41st edition of the grueling Dakar Rally. GAZOO Racing South Africa’s modified Hilux led throughout ten days and more than 3,000 miles (4,828 kilometers) of harsh desert driving in Peru to claim the win in the car category.
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2019
Toyota
Toyota premieres all-new Supra at Detroit Auto Show. Toyota premiered its much-anticipated all-new Supra recently at the 2019 North American International Auto Show (NAIAS) in Detroit. The Supra name evokes power.
Toyota premieres all-new Supra at Detroit Auto Show. Toyota premiered its much-anticipated all-new Supra recently at the 2019 North American International Auto Show (NAIAS) in Detroit. The Supra name evokes power.
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2019
Lexus
Lexus Celebrates its 10 Millionth Vehicle Sold Lexus sold its 10 millionth vehicle, a landmark achievement that came shortly after a strong 2018 year-end sales performance with Lexus achieving multiple best-ever sales goals around the globe.
Lexus Celebrates its 10 Millionth Vehicle Sold Lexus sold its 10 millionth vehicle, a landmark achievement that came shortly after a strong 2018 year-end sales performance with Lexus achieving multiple best-ever sales goals around the globe. In a similar fashion, the brand that pioneered the world’s first luxury hybrid-electric vehicle in 2005, surpassed the 1.45 million unit mark in self-charging hybrid vehicles sold worldwide.
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2019
BUMC
Toyota Motor Corporation Awards BUMC s.a.l. the Customer Service Excellence Award & Marketing Award for the 2018 fiscal year Boustany United Machineries Company s.a.l. (BUMC), the exclusive distributor of Toyota and Lexus in Lebanon was awarded the 2018 Customer Service Excellence Award and the Marketing Award for Excellence 2018
Toyota Motor Corporation Awards BUMC s.a.l. the Customer Service Excellence Award & Marketing Award for the 2018 fiscal year Boustany United Machineries Company s.a.l. (BUMC), the exclusive distributor of Toyota and Lexus in Lebanon was awarded the 2018 Customer Service Excellence Award and the Marketing Award for Excellence 2018. BUMC was recognized for its efforts in customer service enhancement activities as well as its successful marketing campaigns.
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2019
BUMC
BUMC s.a.l. Launches the all-new Toyota RAV4 in Lebanon (with the Option of a Hybrid Powertrain).
Delivering on its promise to introduce trend-setting vehicles that meet and exceed customer expectations, Toyota has unveiled the stylish, all-new 2019 Toyota RAV4 in the Middle East. Bringing a new era of improved performance, capability and safety – the fifth generation RAV4, the compact SUV trend-setter is poised to, once again, change the game.
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2019
BUMC
BUMC s.a.l. Launches the all-new Toyota Corolla in Lebanon.
The 12th generation Toyota Corolla users in a new era of safety, style and driving excitement to Lebanon.
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2019
Lexus
Lexus ES300H Crowned the “Best Midsize Luxury Sedan” .
Lexus’ enduring commitment to excellence in engineering, innovation and driving dynamics has once again been highlighted with a prestigious industry recognition. The brand’s tireless pursuit of emotional design, exceptional comfort and class-leading performance was endorsed recently when the Lexus 300H was honored in the “Best Midsize Luxury Sedan” category at the 2019 Middle East Car of the Year (MECOTY) awards.
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2019
Toyota
GAZOO Racing Takes Home Rally Finland for Third Consecutive Year.
GAZOO Racing World Rally Team reached a new milestone recently with the Toyota Yaris WRC winning the latest event on the FIA World Rally Championship calendar, Rally Finland, for the third year in a row.
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2019
Toyota
Toyota Supports Tokyo with Specially-Designed ‘APM’ Mobility Vehicle.
Toyota Motor Corporation, worldwide partner of the Olympic and Paralympic Games, announced recently that to support the Olympic and Paralympic Games Tokyo 2020, it is developing a special new product, the APM (Accessible People Mover), a mobility vehicle designed especially for use at the Games.
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2019
Toyota
Toyota Land Cruiser Series Global Sales Pass 10 Million Mark.
Toyota announced today that the cumulative global sales of its legendary Land Cruiser Series have surpassed 10 million units as of August 31, 2019. The new milestone comes as a recognition for the premium SUV’s standing as a global and regional icon that continues to touch the lives of millions of people across the globe every day.
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2020
Toyota
Together with Toyota Motor Corporation, BIG-Bjarke Ingels Group unveils Toyota Woven City. The city is the world’s first urban incubator implementing all aspects of mobility at the foothills of Mt. Fuji in Japan.
Together with Toyota Motor Corporation, BIG-Bjarke Ingels Group unveils Toyota Woven City. The city is the world’s first urban incubator implementing all aspects of mobility at the foothills of Mt. Fuji in Japan.
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2020
Lebanon
COVID-19 stands for "Coronavirus Disease 2019.” Lebanon and the world were isolated "Quarantine" in 2020 to prevent the the spread of disease.
COVID-19 stands for "coronavirus disease 2019.” Lebanon and the world were isolated "quarantine" in 2020 to prevent the the spread of disease (Stay at Home)
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2020
Toyota
GAZOO Racing celebrates victory at Rally Sweden, Toyota Yaris WRC dominates track claiming first, third, and fourth positions during an impressive performance at round two of the FIA World Rally Championship.
GAZOO Racing celebrates victory at Rally Sweden, Toyota Yaris WRC dominates track claiming first, third, and fourth positions during an impressive performance at round two of the FIA World Rally Championship.
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2020
Lebanon
A tragedy to our beloved country, Lebanon: A large amount of ammonium nitrate stored at the port of the city of Beirut, the capital of Lebanon, exploded, causing at least 203 deaths, 6,500 injuries, and US$15 billion in property damages, and leaving an estimated 300,000 people displaced.
A large amount of ammonium nitrate stored at the port of the city of Beirut, the capital of Lebanon, exploded, causing at least 203 deaths, 6,500 injuries, and US$15 billion in property damage, and leaving an estimated 300,000 people homeless.
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2020
Lebanon
French President Emmanuel Macron visited shell-shocked Beirut, pledging support and urging change after a massive explosion devastated the Lebanese capital.
French President Emmanuel Macron visited shell-shocked Beirut, pledging support and urging change after a massive explosion devastated the Lebanese capital.
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2020
Lexus
Lexus proudly continues its support of next-generation creators with the launch of the Lexus Design Award 2021, The ninth edition of the annual program offers a unique opportunity for six finalists to be mentored by some of the most respected names in the design industry
Lexus proudly continues its support of next-generation creators with the launch of the Lexus Design Award 2021, The ninth edition of the annual program offers a unique opportunity for six finalists to be mentored by some of the most respected names in the design industry
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2020
Toyota
GAZOO Racing (GR) earned a double podium finish recently in round five of the 2019-2020 FIA World Endurance Championship (WEC) at the six-hour Lone Star Le Mans race in Austin, Texas.
GAZOO Racing (GR) earned a double podium finish recently in round five of the 2019-2020 FIA World Endurance Championship (WEC) at the six-hour Lone Star Le Mans race in Austin, Texas.
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2020
Toyota
GAZOO Racing (GR) recently earned a third consecutive 24 Hours of Le Mans victory with the TS050 Hybrid Electric Vehicle (HEV) following a highly successful race at the legendary Circuit de la Sarthe. The team won by five laps to take the lead in the drivers' World Championship.
GAZOO Racing (GR) recently earned a third consecutive 24 Hours of Le Mans victory with the TS050 Hybrid Electric Vehicle (HEV) following a highly successful race at the legendary Circuit de la Sarthe. The team won by five laps to take the lead in the drivers' World Championship.
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2020
Toyota
GAZOO Racing claims third win of the season at Rally Turkey, Yaris WRC races to victory in Turkey to extend Toyota’s lead in the manufacturers’ championship.
GAZOO Racing claims third win of the season at Rally Turkey, Yaris WRC races to victory in Turkey to extend Toyota’s lead in the manufacturers’ championship.
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2020
Toyota
Toyota redefines the crossover with Middle East launch of the stunning all-new C-HR, with its head-turning looks and energetic performance, the all-new C-HR is poised to win the hearts of adventurous motorists in the region.
Toyota redefines the crossover with Middle East launch of the stunning all-new C-HR, with its head-turning looks and energetic performance, the all-new C-HR is poised to win the hearts of adventurous motorists in the region.
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2020
Toyota
BUMC launches new Toyota Fortuner 2020, stylish SUV features a spacious interior with a three-row seven-seat configuration
and advanced connected technology with off-road capabilities.BUMC launches new Toyota Fortuner 2020, stylish SUV features a spacious interior with a three-row seven-seat configuration
and advanced connected technology with off-road capabilities. -
2021
Toyota
Toyota celebrates another outstanding performance at Dakar 2021 in Saudi Arabia.
Toyota celebrates another outstanding performance at Dakar 2021 in Saudi Arabia.
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2021
Toyota
GAZOO Racing Triumphs in Monte-Carlo with Spectacular One-Two Victory
GAZOO Racing Triumphs in Monte-Carlo with Spectacular One-Two Victory
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2021
Toyota
All-new Toyota Highlander combines outstanding SUV performance with eco-friendly efficiency
All-new Toyota Highlander combines outstanding SUV performance with eco-friendly efficiency
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2021
Lexus
New Lexus IS combines sporty styling and sophisticated performance.
New Lexus IS combines sporty styling and sophisticated performance
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2021
Toyota
Construction of the prototype city of the future where all ecosystems are connected begins at the Higashi-Fuji site (Susono City, Shizuoka Prefecture).
Construction of the prototype city of the future where all ecosystems are connected begins at the Higashi-Fuji site (Susono City, Shizuoka Prefecture).
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2021
Toyota
Toyota celebrates the evolution of its flagship SUV with launch of all-new Land Cruiser in the Middle East.
Toyota celebrates the evolution of its flagship SUV with launch of all-new Land Cruiser in the Middle East
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2021
Toyota
Toyota and Community Jameel complete handover of eight Toyota vehicles to International Rescue Committee
Toyota and Community Jameel complete handover of eight Toyota vehicles to International Rescue Committee
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2021
Toyota
Toyota Corolla achieves global sales milestone of 50 million vehicles
Toyota Corolla achieves global sales milestone of 50 million vehicles
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2021
BUMC
Every Book is a Wonderful Journey. Read with Toyota.
Every Book is a Wonderful Journey. Read with Toyota.
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2021
BUMC
No Matter What The Challenges, Learn Hand By Hand With Toyota.
No Matter What The Challenges, Learn Hand By Hand With Toyota.
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2021
Toyota
Toyota Mirai Sets New Guinness World Record with 1,360 km Zero Emission Journey.
Toyota Mirai Sets New Guinness World Record with 1,360 km Zero Emission Journey.
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2021
Toyota
Creating a carbon-neutral society leaving nobody behind is the key to mobility for all.
Creating a carbon-neutral society leaving nobody behind is the key to mobility for all.
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2021
Toyota
GAZOO Racing celebrates spectacular WEC World Championship win in season finale.
GAZOO Racing celebrates spectacular WEC World Championship win in season finale.
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2021
Toyota
Toyota Seals Victory in FIA WRC Manufacturer's Championship.
Toyota Seals Victory in FIA WRC Manufacturer's Championship
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2021
BUMC
BUMC held a Holiday Party under the theme of "Read with Toyota" During this joyous season, there's no better time to get all staff members and their families together to celebrate.
BUMC held a Holiday Party under the theme of "Read with Toyota" During this joyous season, there's no better time to get all staff members and their families together to celebrate.
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2021
Toyota
Toyota redefines compact SUV segment with Middle East launch of new Raize.
Toyota redefines compact SUV segment with Middle East launch of new Raize.
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2021
Lexus
New Lexus IS combines sporty styling and sophisticated performance.
New Lexus IS combines sporty styling and sophisticated performance.
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2021
Lexus
Lexus Achieves Cumulative Global Sales of 2 Million Electrified Vehicles.
Lexus Achieves Cumulative Global Sales of 2 Million Electrified Vehicles.
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2022
BUMC
My SDG Actions 2021 Project - Producing Happiness for All.
My SDG Actions 2021 Project - Producing Happiness for All.
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2022
Toyota
GAZOO Racing celebrates podium finish at Rallye Monte-Carlo.
GAZOO Racing celebrates podium finish at Rallye Monte-Carlo.
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2022
Lexus
Lexus Brings next chapter of brand to life with Middle East Launch of All-New LEXUS NX.
Lexus Brings next chapter of brand to life with Middle East Launch of All-New LEXUS NX.
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2022
BUMC
2021 Toyota Motor Corporation Presents Distributor Award 2021 to Boustany United Machineries Company sal.
2021 Toyota Motor Corporation Presents Distributor Award 2021 to Boustany United Machineries Company sal.
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2022
Lexus
Middle East launch of all-new Lexus LX brings highest levels of luxury and performance to the region.
Middle East launch of all-new Lexus LX brings highest levels of luxury and performance to the region.
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2022
Toyota
BUMC s.a.l. hosted members from TMC Mr. Satoshi Yamaguchi – Group Manager, Country Operation Group 1 and Mr. Yoshiki Morita, Group 1, Country Operation and BIT Department.
BUMC s.a.l. hosted members from TMC Mr. Satoshi Yamaguchi – Group Manager, Country Operation Group 1 and Mr. Yoshiki Morita, Group 1, Country Operation and BIT Department.
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2023
BUMC
Toyota Motor Corporation Presents Distributor Award 2022 to Boustany United Machineries Company. BUMC achieved the highest-level award, the Gold award.
Toyota Motor Corporation Presents Distributor Award 2022 to Boustany United Machineries Company. BUMC achieved the highest-level award, the Gold award.
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2023
BUMC
BUMC participates in the 16th Toyota Dream Art Competition.
BUMC participates in the 16th Toyota Dream Art Competition.
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2023
BUMC
The authorized distributor of Toyota and Lexus in Lebanon, BUMC welcomed two members of its mother company, Toyota Motor Corporation (TMC) within the MECAD division on July 9th to July 11th, markedly: Mr. Masaru Shimada, General Manager and Mr. Eiichiro Ojima, Project General Manager.
The authorized distributor of Toyota and Lexus in Lebanon, BUMC welcomed two members of its mother company, Toyota Motor Corporation (TMC) within the MECAD division on July 9th to July 11th, markedly: Mr. Masaru Shimada, General Manager and Mr. Eiichiro Ojima, Project General Manager.
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2003
Toyota
Toyota Motor Corporation (Toyota) has unveiled the new Land Cruiser PRADO Series to the world with the model's launch scheduled for the first half of 2024. The PRADO Series is a core Land Cruiser model that stays true to its roots.
Toyota Motor Corporation (Toyota) has unveiled the new Land Cruiser PRADO Series to the world with the model's launch scheduled for the first half of 2024. The PRADO Series is a core Land Cruiser model that stays true to its roots.
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2023
BUMC
BUMC sponsored the "Classic Car Show" in Deir El Qamar. The event, overseen by ATCL and FIVA, featured iconic vehicles like the Toyota Corolla, Raize, and CHR, alongside a historic Toyota Land Cruiser (J40) known for its role in the Korean conflict.
BUMC sponsored the "Classic Car Show" in Deir El Qamar. The event, overseen by ATCL and FIVA, featured iconic vehicles like the Toyota Corolla, Raize, and CHR, alongside a historic Toyota Land Cruiser (J40) known for its role in the Korean conflict.
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2023
BUMC
MEDCO announces partnership with BUMC on October 9th, 2023 at BUMCs headquarters in Hazmieh
MEDCO announces partnership with BUMC on October 9th, 2023 at BUMCs headquarters in Hazmieh
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2023
BUMC
Boustany United Machineries Company sal (BUMC), the authorized distributor of Toyota and Lexus in Lebanon, proudly sponsored the annual Vinifest event held from October 4 to 7, 2023. At this renowned Lebanese wine festival, Vinifest, attendees had the unique opportunity to savor exquisite wines. BUMC showcased two exceptional vehicles, the Toyota C-HR and the Lexus NX, adding an extra layer of sophistication to the event.
Boustany United Machineries Company sal (BUMC), the authorized distributor of Toyota and Lexus in Lebanon, proudly sponsored the annual Vinifest event held from October 4 to 7, 2023. At this renowned Lebanese wine festival, Vinifest, attendees had the unique opportunity to savor exquisite wines. BUMC showcased two exceptional vehicles, the Toyota C-HR and the Lexus NX, adding an extra layer of sophistication to the event.
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2024
BUMC
Lebanese Drivers Triumphs at the 2024 Toyota Gazoo Racing MENA Esports Cup Hosted by Central Trade Auto.
Lebanese Drivers Triumphs at the 2024 Toyota Gazoo Racing MENA Esports Cup Hosted by Central Trade Auto.
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2024
BUMC
Reopen Verdun Showroom Ain El Tineh
Reopen Verdun Showroom Ain El Tineh
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2024
BUMC
BUMC participates in the 17th Toyota Dream Art Competition.
BUMC participates in the 17th Toyota Dream Art Competition.
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2024
Toyota
Toyota Motor Corporation (Toyota) has unveiled the new Land Cruiser PRADO Series to the world with the model launch scheduled for the first half of 2024.
Toyota Motor Corporation (Toyota) has unveiled the new Land Cruiser PRADO Series to the world with the model launch scheduled for the first half of 2024.
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2024
Toyota
Toyota brings elevated, emotionally charged design and performance to Middle East with launch of new Camry.
Toyota brings elevated, emotionally charged design and performance to Middle East with launch of new Camry.
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Taking on the Automotive Business
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Entering A New Millenium
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Leaping Forward
1921
LEBANON