Toyota in lively interaction with Lebanese youth as it launches its “FJ Cruiser Road Hunt”
<br />The Toyota FJ Cruiser Road Hunt campaign was launched by BUMC, the exclusive distributor of Toyota and Lexus in Lebanon.<br /><br />Three Toyota FJ Cruiser SUVs, specially branded for the occasion, went simultaneously on parade, touring all the trendiest areas of Lebanon.<br /><br />Everyone was dazzled by the SUV’s eye-catching design, powerful performance, and iconic style, distinctively standing out from the crowd.<br /><br />The campaign also encouraged all people, and the young in particular, through its “shoot and win” advertisement, to catch a photograph of the parade and email it, in order to win valuable prizes from BUMC.<br /><br /><br /><br />
May 27, 2009
As a matter of fact, both young men and women enthusiastically embarked on this adventure, escorting and shooting the convoy; which brought about an improvised festival-like atmosphere in all visited areas and caused quite a stir.
Through this thrilling event, Toyota has ensured an ideal interaction with the Lebanese youth, reinforcing FJ Cruiser's prime position as the unique and cool SUV that appeals to young buyers with active outdoor lifestyles.
Off-Road Enthusiasts and Aspiring Owners, please note! The legendary Toyota FJ Cruiser is now available in the Lebanese market at a special price of $39,900.