Since its debut in 1982 and evolution over nine generations, the Toyota Camry has been embraced around the world for its outstanding performance, alluring design and renowned quality and value. As one of the Middle East’s most popular vehicles, it has established an unshakeable presence in the mid-size sedan market and a special place in the hearts of drivers in the region. With its advanced yet seamless technology, modern styling, and an all-new Toyota Hybrid System, this model introduces a level of refinement that exceeds expectations, further cementing the Camry’s reputation as a class-leading vehicle.

Tsukasa Takahashi, Chief Engineer for the Camry's development, stated: "Since the launch of the first-generation Camry in 1982, we have delivered countless successful iterations to our global customers. This success is thanks to our distributors, dealers, and the customers who love this vehicle. Our mission is to maintain our position and continue offering appealing products for sedan enthusiasts everywhere. By further enhancing our trusted and proven nameplate, cherished by customers worldwide for many years, the Camry will remain a 'sedan to the core.'”

Takahashi added: "In the next-generation Camry, we will deliver not only Quality, Durability, and Reliability (QDR), one of Toyota's greatest strengths, but also styling and equipment tailored to the needs of each region. We're confident that this new Camry will bring smiles to all customers by building on the excellence of the current model, with emotional styling that makes you want to own the vehicle and driving comfort that ensures peace of mind."

Nobuyuki Takemura, Chief Representative, Middle East and Central Asia Representative ‎Office, Toyota Motor Corporation, commented: "We are excited to introduce the new Toyota Camry to our loyal Middle East customers. This iconic sedan, beloved throughout the region, embodies Toyota’s commitment to innovation and performance. Toyota is also proud to offer an electrified powertrain option, making it yet another addition to our offering of sustainable mobility solutions. We deeply appreciate the support of our customers in the region and look forward to continuing our journey with them to deliver 'ever-better cars' that exceed their expectations."

The new Camry is built around the Toyota New Global Architecture (TNGA-K) platform. This delivers excellent body rigidity and a low center of gravity, guaranteeing a more rewarding driving experience. The vehicle features a re-engineered suspension and braking system, with optimally tuned MacPherson strut front suspension and multi-link rear suspension, contributing to outstanding stability and handling to create exceptional ride comfort. The retuned suspension enhances responsiveness and agile handling, adding a sense of thrill when taking on twisting and turning roads.

To achieve a more exciting driving style, the new Toyota Camry ‎comes with a choice of two powertrain options, including a 2.5-liter four-cylinder Dynamic Force engine that produces 201 hp and 240 nm of torque and ‎is paired with an eight-speed Direct-Shift automatic transmission; and an electrified hybrid powertrain, which combines a petrol engine and two electric motors that produce 184 hp and 134 hp respectively. The combined power of the two power sources is 227 hp. It is also paired with an Electronically Controlled Continuously Variable Transmission (ECVT) delivering heightened driving pleasure.

The new Camry HEV features the latest fifth-generation Toyota Hybrid System (THS 5), an evolutionary upgrade that allows the vehicle to operate entirely on electrical power with zero fuel consumption and carbon emissions or use a petrol engine combined with two high-performance electric motors. This system enhances powertrain output, acceleration, and driving response while maintaining impressive fuel efficiency of 27.7 km/L. Equipped with lithium-ion batteries that provide increased output in a smaller, lighter package, the Camry automatically recharges through the petrol engine or during braking, eliminating the need for external charging. This results in significant petrol station visits while delivering a driving experience comparable to conventional vehicles.

Drivers can also customize their Camry’s drive feel to suit their specific tastes with standard selectable NORMAL, ECO and SPORT driving modes, along with an additional EV mode for HEV drivers. These options allow drivers to customize their Camry's driving experience, achieving a driving sensation which feels more refined and connected to the road conditions. 

The new Camry features a sleek, energetic and eye-catching exterior and feature-rich interior to promise an emotionally engaging driving experience. The front of the vehicle showcases a lowered Hammer Head design, accentuated by a broad lower grille that gives the Camry a wide and solid presence with an aggressive stance. Signature Bi-LED and multi-eye LED headlamps not only enhance its stylish look but also improve night-time visibility. The side profile has been refined with a streamlined Daylight Opening (DLO) and a lower front portion, adding to its sleekness, while the rear design continues the Hammer Head theme with integrated tail lamps and a sculpted bumper, resulting in a clean, high-quality appearance.

The new Camry’s interior is designed to exceed expectations in look, feel, and usability. The cabin features a driver-centric cockpit with a sports car which encompasses the occupants. Combining comfort and convenience with a layer of luxury, the interior showcases high-quality materials, cohesive metal finishes, and a harmonious layout of seats, instrument panel, and doors. Upholstery options include smooth leather and fabric in various colors to match the vehicle’s exterior. The dashboard’s horizontal lines extend into the doors, wrapping around the occupants for a sense of enclosure and comfort, while the multimedia screen is seamlessly integrated to balance style and functionality.

The new Camry’s distinctive interior design is complemented by a range of advanced features to enhance every passenger’s on-road experience.  These include a 12.3-inch touchscreen multimedia system with wireless Apple CarPlay® and Android Auto™ compatibility, a 12.3-inch color full-graphic meter or 7-inch color display meter, a wireless charging system for smartphones, a color head-up display (HUD), a digital rear-view mirror, a dual-zone automatic air conditioning system with rear AC vents, a 9-speaker JBL surround or a six-speaker sound system, a panoramic roof, multi-adjustable power and ventilated front seats, and 60/40 split and reclining rear seats.

As with any Toyota vehicle, safety is a top priority for the new Camry. Drivers can enjoy complete peace of mind, thanks to the Toyota Safety Sense, an advanced safety and driver assistance system that includes a Pre-Collision System (PCS) with an expanded detection range for vehicles, pedestrians, cyclists, and motorcycles, together with new features such as Intersection collision avoidance support for crossing vehicles, Emergency Steering Assist, and Acceleration Suppression at Low Speed. 

The system also includes all-speed range Dynamic Radar Cruise Control (DRCC) with a multitude of features. Among these is Earlier detection of interrupt vehicle, and Turn Signal Control (TSC), which enhances highway overtaking safety and smoothness by providing an initial increase in acceleration when the driver engages the turn signal. Additionally, Curve Speed Reduction (RSR) suppresses the vehicle's speed when entering a bend and offers additional acceleration upon exiting. Drivers can also benefit from Lane Tracing Alert (LTA), Lane Departure Alert (LDA), and Automatic High-Beam (AHB).

Furthermore, the new Camry also features Safe Exit Assist (SEA), which uses the Blind Spot Monitor (BSM) to help prevent accidents. This system detects approaching traffic or cyclists from the rear and automatically cancels door opening to avoid potential collisions. Additionally, the vehicle features six SRS airbags, Vehicle Stability Control (VSC), Traction Control (TRC), Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Brake Hold (BH), Parking Assist Monitor (PAM), Parking Support Brake (PKSB), Rear Camera Detection (RCD), Drive-Start Control (DSC), Panoramic View Monitor (PVM), and Hill-start Assist Control (HAC), among many others.
The new Toyota Camry allows customers to express their individuality through a choice of seven distinctive exterior colors, including Emotional Red, Platinum White Pearl MC, Silver ME, Precious Metal, and Attitude Black MC. Additionally, two all-new colors, Precious Bronze and DK. Blue MC, have been introduced. The interior offers a range of four complementary color schemes: Fromage, Black, Yellow Brown, and Neutral Beige. Customers can further personalize their Camry with a choice of three-wheel designs: 18-inch aluminum wheels with tight spokes for a sporty yet upscale look, 17-inch aluminum wheels featuring multi-axis spokes for a sleek, elegant look, and 16-inch steel wheels with twin spokes that create a sense of continuous motion.