The Prius remains Toyota's technological ambassador, a showcase for new, relevant technologies that raise levels of safety, convenience, driving experience and comfort. Customers today expect more than having an exceptionally eco-friendly car – they equally require a car that offers style, ease of use and real driving pleasure. The new Prius demonstrates the genuine rewards that remain to be enjoyed from Toyota full hybrid technology, together with appealing new characteristics in terms of performance and fun to drive quality, advantages that will steadily feed through to new generations of other Toyota hybrid models.

The fourth generation Prius is a world beater—the culmination of almost two decades of experience and development—that has overcome many challenges to be the Prius it is today, thanks to Toyota's famously relentless Kaizen development process. The Prius is therefore the perfect expression of our philosophy of creating “ever better cars”. 

According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, “The Prius underlines Toyota's continued commitment to progressive thinking and being environmentally conscious. The new model is a triumph of technology and boasts significant advances in every area, with a clever, class-leading aerodynamic design that allows it to offer excellent fuel and emissions efficiency without sacrificing either cabin space or driving ease and comfort.” 

Yoshitsugu continued: “The Prius is also a symbol of Toyota's innovative nature and inherits Toyota's legendary QDR (Quality, Durability, Reliability).Over 3.5 million satisfied customers have put their faith in the car to make it the world’s most popular hybrid. Toyota fans in the region can rely on the brand’s extensive and comprehensive support network to enjoy their ownership of the Prius. We also appreciate the support of our customers and we look forward to delighting them with the Prius.” 

The Prius gasoline engine teams up with its electric motor to offer the best features of both, the gasoline engine is 1.8-liter VVT-i equipped Atkinson cycle petrol engine has been completely re-engineered, with remarkable results in terms of performance and fuel economy. The new engine achieves a maximum thermal efficiency of 40 percent ― the world's highest level in a mass-produced gasoline engine.The maximum output of 95hp of the car’s gasoline engine is delivered at 5,200 rpm, with a peak torque of 14.5 kg-m at 3,600 rpm, while the electric motor delivers 71 hp of power and 16.6 kg-m of torque. 

Significantly improved fuel economy and a more attractive design combine to bring you a powerful Prius model that delights the driver.The Prius is a superior hybrid, which can be driven completely on electrical power with zero fuel consumption and zero tailpipe emissions, or with a combination of the electric motor and gasoline engine depending on your driving behavior. The hybrid batteries are charged continuously when braking and decelerating – so you don’t need to plug in a power cord and it doesn’t require any special fuel, yet drives like any other conventional car. And, of course, you can say goodbye to those frequent stops for gasoline fill-up. 

As with any other Toyota model, safety remains a top priority, with the TNGA-based chassis optimized for excellent impact performance along with an impressive array of active and passive features such as seven airbags to protect the driver and passengers, active front head restraints and Head-Up Display,Blind Spot Monitor (BSM), and Rear Cross Traffic Alert (RCTA), among many others. 

In terms of colour selection, take your pick from seven exciting exterior hues: Attitude Black Mica, Dark