The heart of our initiative lay in providing free courses and training on Hybrid and Electrical Toyota and Lexus vehicles. Complementing this, we introduced specialized teaching courses focused on crucial aspects such as Carbon Neutrality, hybrids, and Battery Electric Vehicles (BEVs). The initiative aimed at two distinct groups of young individuals: those in their final year of school, undecided about their majors, and university students pursuing mechanical engineering. Army personnel were even lectured about the importance of Toyota Motor Corporation’s latest green technologies. 


Mr. Elie Feghali, a distinguished engineer renowned for his expertise gained through extensive online courses and training with TMC, spearheaded this initiative. His meticulous preparation of courses, precise timelines, and proactive outreach to schools with students interested in automotive technology were pivotal in making this ambitious program a reality.


Throughout the year, BUMC successfully conducted a series of educational courses for the younger generation, with a keen focus on hybrids, BEV, and Toyota Motor Corporation's dedicated quest for Carbon Neutrality. These courses were designed not only to impart technical knowledge but also to inspire a sense of responsibility towards sustainable and eco-friendly transportation solutions.


Following these insightful sessions, we conducted a comprehensive survey to gauge the impact of our educational initiatives. The results were both encouraging and enlightening, as more than 20% of the surveyed segment expressed a newfound inclination towards considering an Electric or hybrid vehicle as their first purchase.


This positive response underscores the effectiveness of our educational programs in shaping the preferences of the younger generation and fostering an awareness of the benefits associated with Electric and hybrid vehicles. It reflects a tangible shift in mindset towards embracing environmentally friendly alternatives, marking a significant step towards a greener and more sustainable automotive landscape.


The success of our educational endeavors reaffirms our commitment to being at the forefront of positive change, not only in technological advancements but also in cultivating a responsible and informed consumer base. As we continue to champion the cause of sustainability and environmental consciousness, we look forward to contributing to a future where clean and energy-efficient vehicles become the norm, driven by an educated and environmentally conscious society.