Toyota > Letter from the CEO > Corporate Citizenship & Sustainability > Mission & Vision > Company Outline > BUMC Anthem
Dependable quality and superlative technology have made our cars loved all around the world. Our brand’s innovative engineering technology lives and breathes in every Genuine part.
GENUINE parts are authorized high quality and high performance parts, playing an important role in offering safety, reliance and satisfaction.

This means that we devote uncompromising care to Research & Development, Manufacturing, and Supply & Logistics of GENUINE parts, establishing them as global products.

Our commitment to quality extends through distribution. Wherever they may be, our customers around the world can count on getting the GENUINE parts they need.
Toyota Prado Launch at LNE Conference
For the launch of the new Toyota Land Cruiser Prado,
Toyota launches new Prado with refined exterior design and more dynamic off-road performance
• The new model exhibits a more dynamic, modern and robust styling
• Sophisticated an
Hazmieh Traders Committee Dinner