Toyota > Letter from the CEO > Corporate Citizenship & Sustainability > Mission & Vision > Company Outline > BUMC Anthem
Letter from the CEO: Dr. Fred G. Boustany
First, I would like to express my sincere gratitude for your interest and support of Toyota and Lexus in Lebanon. Every day, my team and I work to ensure our loyal customer’s satisfaction and their family’s safety and such an honor, would not be possible without your patronage and your trust.
Dr. Fred Boustani Looking back at the history of Toyota Motor Corporation and its partnership with the Boustany family - the beginnings of both companies trace back to two families - the Toyoda and Boustany families.
  • In 1918 - Sakichi Toyoda created the first power lower in Japan, and henceforth became laying the foundations of Toyota Motor Corporation.
  • In a similar fashion, in 1924 - George R. Boustany introduced vehicles to the Middle East through a holding representing several mobility brands like Chrysler, Dodge, Fiat, Simca, and Valiant.

Today, we take pride in supporting our mother company, Toyota Motor Corporation as it revolutionizes the era of mobility entirely, with technologies such as the first Hydrogen-cell fuel vehicle - and even the Toyota’s Hybrid legend : the Prius already launched in Lebanon . Moreover, BUMC has become the hand actualizing TMC’s dream in Lebanon and in the Middle East through tireless pursuit of excellence in both customer and employee satisfaction.

By embracing Mr. Akio Toyoda’s Global Vision and Philosophy, of “Best in Town”, Boustany United Machineries Company s.a.l. (BUMC) has established Toyota and Lexus vehicles as the most valuable deal in town through the following strategy:
(1) Competitive pricing & Value-Driven Offerings
(2) Dynamic designs
(3) High Resale Value
(4) Ensuring all After-Sales operations and services are safe, enhance the driving pleasure and are backed by TMC’s distinguished warranty and the best standards.

However, the strategy is also a balance between capturing market share and winning the hearts of Lebanese drivers as well as those of our employees.
Since Toyota is a worldwide cosmopolitan company, BUMC must achieve a ‘think-out-of-the-box’ way of thinking

  • To achieve such an advanced way of thinking, BUMC must become a learning and horizontal organization with no boundaries and where excellence is a journey and not a means-end.

  • The year of 2016 is a monument year for the Boustany family as we celebrate the 50th Year Anniversary with TMC and 100 years of pioneering the mobility Industry in the Middle East. We look forward to many more years of serving our mother company and ensuring road safety by caring for our drivers one by one.

    Once again, thank you for your support.

    Sincerely,

    Dr. Fred G. Boustany
    President & CEO
    BUMC s.a.l.
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