Toyota > Letter from the CEO > Corporate Citizenship & Sustainability > Mission & Vision > Company Outline > BUMC Anthem
Corporate Citizenship & Sustainability
Let us make Lebanon a better place.
Our mission is caring for one driver at a time. However, our Credo defines not only our business practices, but our vow to help support social and environmental causes in Lebanon. Currently, we are engaged in tackling onsite energy, material reduction, proper treatment of chemicals, recycling programs as well as supporting humanitarian causes.
Moreover, BUMC strives towards uplifting practices of sustainability through all its operations, in an effort to preserve the environment and its supporting eco-systems. In 2016, we launched the long awaited, 4th Generation Toyota Prius. The Prius remains Toyota’s technological ambassador, a showcase for new, relevant technologies that raise levels of safety, convenience, driving experience and comfort. It is a symbol of how BUMC aims to change drivers’ perception of eco-friendly vehicles, through the Prius, which offers style, ease of use and real driving pleasure.
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