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Embassy of Japan Celebrates Emperor’s Birthday 14/12/2018
the Embassy of Japan celebrated the Emperor’s Day at the Phoenicia Hotel in Beirut, Lebanon amongst diplomats, Lebanese businesses (who distribute and market Japanese brands), government officials, and embassy officials. The Emperor’s Day is a public holiday during the Japanese year celebrated on the birthday of the reigning Emperor. During the prestigious reception, His Excellency Mr. Matahiro Yamaguchi, Ambassador of Japan to Lebanon welcomed guests and touched on the good relationship between Japan and Lebanon. He also discussed the upcoming changes within the Imperial family and the world’s oldest dynasty. This event comes at a momentous time as the current Emperor is set to abdicate the throne on April 30, 2019 – therefore, this is set to be the last celebration of Emperor Akhito. Henceforth, this symbolizes the end of a chapter in Japan and the beginning of another.

BUMC s.a.l., the exclusive distributor of Toyota and Lexus in Lebanon, was invited to showcase the all-new Lexus ES300 hybrid for the first time. This luxury vehicle pairs world-class luxury with two lightening-fast electric motor and a potent 2.5-liter engine with ECVT Transmission EV/Eco/Normal/Sport Modes, it’s not only the most powerful ES Hybrid ever, it’s the most fuel-efficient non-plug-in luxury vehicle. The model is not only a showcase of the finest Japanese technology, but also a testament to the fact that the nation has become a leader and pioneer of innovation.

On behalf of BUMC s.a.l. – the top management wishes both the Japanese Emperor and Japan prosperity.

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